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2 SOUTHEAST SHOPS MAKE CRYOVAC CUT
ATLANTA-Plastic packaging maker Cryovac narrowed the field to three agencies in pursuit of its $8 million global trade account. A client official confirmed the finalists: Fitzgerald & Co. in Atlanta, Young & Rubicam in Miami and Publicis/Bloom in Dallas. Duncan, S.C.-based Cryovac chose the trio from eight contenders [Adweek, Feb. 16]. Left behind were incumbent Newman, Saylor & Gregory, Columbia, S.C.; Ogilvy & Mather, Atlanta; O’Connell, Norton & Partners, Chicago; and Kirshenbaum Bond & Partners and Grey Advertising, both New York. Because the $1.8 billion Cryovac wants to position itself as an global leader in the flexible packaging industry, the agencies’ international networks factored into the short list selection, the client said. Previously an independent Atlanta shop, Fitzgerald recently gained global connections via its merger with the Atlanta office of McCann-Erickson [Adweek, Feb. 23], a member of the Interpublic Group of Cos. The finalists have already made presentations. A decision is expected by mid-March.
CRAMER-KRASSELT PROMOTES MATHEWS
ATLANTA-In recognition of Cramer-Krasselt’s growth in the Orlando, Fla., market, the Milwaukee-based agency has elevated vice president, general manager Fran Mathews to senior vice president, general manager of the Orlando office. Mathews joined C-K in 1990, when she established the Florida operation. The shop wrapped up 1997 with approximately $23 million in billings. “It’s a testimony to Fran’s skill and tenacity that C-K Orlando has aggregated the fastest growth in the C-K family,” said agency president Peter Krivkovich.
BEBER WAITS OUT PAN AM’S BANKRUPTCY
ATLANTA-Less than one month after Beber Silverstein & Partners in Miami won the creative and strategic portion of Pan American World Airways’ $5-10 million advertising account, the client announced last Thursday it has filed for protection under Chapter 11 of the U.S. Bankruptcy Code. Due to that move, the carrier also said it would cease operations effective Feb. 27. “We’re very disappointed, but we have our fingers crossed that they may get financing, in which case we’ll move forward,” said agency president Jennifer Beber. Don Camera Associates in New York handles media; Pan Am withdrew that portion of the account from contention during the review’s final presentations, sources said.
MARTIN DOMINATES CHARLOTTE ADDY AWARDS
ATLANTA-The creative-only office of The Martin Agency in Charlotte, N.C., dominated the Charlotte Advertising Club’s Addy Awards. The office, which consists of the creative team of David Oakley and John Boone, took home 10 of the 16 Addys awarded.
BONER GROUP SIGNS PAIR OF FLORIDA CLIENTS
ATLANTA-The Boner Group in Palm Beach, Fla., has signed two new clients, with combined billings of $500,000. The agency inked deals with the Harold and Sylvia Kaplan Greater Palm Beach Jewish Community Center in West Palm Beach, Fla., and Direct Diabetic Supplies of Boyton Beach, Fla.