Big Win and Shakeup at Publicis
CHICAGO—Publicis in Mid America’s office in Chicago is closing, with accounts and 20-25 top executives, out of a total staff of 120, moving to Publicis in New York. Chicago CEO Barry Krause replaces Doug McMahon as head of the New York office, while Peter Nicholson takes creative leadership from Lance Paull. Meanwhile, Publicis Groupe agencies that won the $100 million Allied Domecq business last week have begun dividing domestic portions of the account. Publicis & Hal Riney, assisted by Publicis in New York, will take the lead role on U.S. advertising for the three brands; Publicis in London will handle global chores, the client said. The incumbent was BBDO in Chicago. Brands included in the assignments are Stolichnaya vodka, Beefeater gin and Kahlua liqueur.
New Panasonic Campaign Pairs People With Products
NEW YORK—Panasonic breaks three TV spots on Oct. 7, part of a $100 million rebranding effort to demonstrate how Panasonic products fit into consumers’ lives, the company said. Christian Slater provides the voiceover for the campaign. Each spot begins with a person’s name and profession. TV was created by the Buzz Grey unit of Grey. The Secaucus, N.J.-based client also uses Landor, which helped to develop the new tagline, “Ideas for life,” with Grey. That replaced “Just slightly ahead of our time.”
New BMW Films Heavy on Stars
CHICAGO—Singer James Brown and actors Gary Oldman and Ray Liotta will appear in the latest round of BMW Films, set to break on Oct. 17, sources said. The films, created by BMW of North America and Publicis Group’s Fallon in Minneapolis, will be shown in movie theaters. Tony Scott, Joe Carnahan and John Woo will direct the films. Actor Clive Owen returns in the series for the second year. Fallon declined comment on the films; a BMW representative could not be reached.
CP+B Breaks Its First Campaign for Ikea
ATLANTA—Crispin Porter + Bogusky’s first effort for Ikea breaks this week. The Miami shop’s TV, print, outdoor and point-of-purchase effort kicks off with a national broadcast and spot TV commercial directed by Hollywood actor/director Spike Jonze. Three upcoming spots for the Swedish furniture manufacturer, scheduled to break in the fourth quarter, have been directed by The Royal Tenenbaums’ Wes Anderson. Catalog and in-store advertising that broke earlier this month carries a new tagline, “Think cubic.” The budget is estimated at $40 million.
Delays in McCann’s Search for Coke Chief Irks IPG
NEW YORK—Interpublic Group executives are growing impatient with its agency McCann-Erickson’s search for a top creative to lead Coca-Cola’s Coke Classic account, sources said. In July, the Atlanta-based client tapped WPP Group’s Berlin Cameron/Red Cell to assist McCann on a new campaign. Sources said Berlin Cameron’s co-chairman, chief creative officer Andy Berlin and CEO Ewen Cameron have become the creative directors on the effort, guiding creative teams at McCann. In July, Coke embraced Berlin Cameron’s creative concepts (now in test), sources said. A McCann representative said the creative search was “ongoing.” IPG declined comment.
Big Win and Shakeup at Publicis