Hotline

WD-40 Seeks Shop

SAN FRANCISCO—Consumer-products marketer WD-40 Co. is in the final stages of a review for the estimated $4-5 million creative and media duties on its three core brands, sources said. Included in the search are WD-40 and 3-In-One lubricants and hand cleaner Lava. Several undisclosed California shops are participating, according to sources, and four have advanced to a final round. A decision is expected later this month.

North Face Narrows Review

SAN FRANCISCO—The North Face, San Francisco, has a final five in its $3-5 million review: Black Rocket Euro RSCG, Publicis & Hal Riney and Venables, Bell & Partners, all San Francisco; and Seattle shops DDB and Publicis West. Incumbent Banjo Strat egic Entertainment (formerly Blazing Paradigm) declined to participate in the review. Final presentations will be held in late July, with a decision in August.

FCB Irvine Makes Cuts

LOS ANGELES—FCB Irvine last week cut 7 percent of its staff of 220, according to sources; about 12 employees lost their jobs. Meanwhile, sources said the future of FCB’s El Segundo office is in doubt. The office declined to defend the Mattel business. If sister IPG shop McCann-Erickson wins Mattel, sources said the El Segundo office could become a field office to service the account. Sources said the outpost would likely close if no IPG shop wins Mattel.

Dole Selects Dailey

LOS ANGELES—Dailey & Associates, West Hollywood, Calif., won the $7 million creative and media account for Dole Food Co.’s packaged-goods division, following a review that included Ogilvy & Mather and Suissa Miller, both Los Angeles; Colby & Partners, Santa Monica, Calif.; and other, undisclosed shops. The incumbent on the Westlake Village, Calif.-based client’s business was Mendelsohn/Zien, Los Angeles.

Boating Group in Play

ATLANTA—The Recreational Boating and Fishing Foundation has begun a mandated review by issuing requests for proposal to search consultants. Officials at the Alexandria, Va., organization confirmed that as many as 60 questionnaires were mailed to consultants across the U.S. A decision is expected by July 15. Boston consultancy Pile and Co., which handled a review for the client in 2000, will not participate, sources said. The agency search will include incumbent The Richards Group, Dallas, which won the $6 million account in 2000.

Marines Stick With JWT

BOSTON—J. Walter Thompson here has retained the U.S. Marine Corp.’s estimated $200 million advertising account, the agency said. The shop, which has held the business for more than 50 years, was a heavy favorite. The contract will cover the next five years. The agency defeated a number of undisclosed agencies in the finals of a review mandated by the federal Gen eral Services Administration.