Hotline

Pro-Cuts Goes Into Review

ATLANTA—Pro-Cuts Franchise Corp. has put its estimated $2 million advertising account into review. The Hurst, Texas-based chain, which operates 200 outlets in Arkansas, Colorado, Indiana, Kansas, Kentucky, Missouri, Nebraska, New Mexico, Ohio, Oklahoma and its home state, has retained Fort Worth, Texas, consultant Julie Wilson of the Reasons Group to handle the agency search. Incumbent Grey has been invited to defend the business. “We’re looking for a very strong consumer agency with extensive multimarket experience,” said Stan Hansen, vice president of marketing at Pro-Cuts Franchise Corp. “We’re open to fresh new ideas on branding as well as driving traffic to our stores.” Pro-Cuts is a division of Opal Concepts, whose brands include Fantastic Sam’s and Jose Eber. A decision is expected by June 1.

Mullen/LHC Is Renamed Mullen

BOSTON—Mullen/LHC, the Winston-Salem, N.C., office of Mullen in Wenham, Mass., has been officially renamed Mullen, the agency announced last week. The change is designed to reflect the integration of the shop’s culture and creative capabilities into those of Mullen during the last 15 months. Mullen/LHC was formed in early 2001 when parent Interpublic Group of Cos. merged Long Haymes Carr with Mullen. The $650 million agency also has locations in Detroit and Pittsburgh, the latter of which was acquired when IPG folded that city’s Bozell office into Mullen.

AmSouth Cuts to 6 Semifinalists

ATLANTA—AmSouth Bancorporation has named six semifinalists in the review for the creative portion of its $18 million advertising account. The Birmingham, Ala.-based client will visit the offices of Ames Scullin O’Haire, Austin Kelley Advertising, Grey and Trone, all in Atlanta,as well as Cramer-Krasselt in Orlando, Fla., and Luckie & Co. in Birmingham, Ala. Rod Hanlon of Wanamaker Associates in Atlanta is conducting the review process. A cut to three or four finalists will be made later this month. A final decision is expected in mid-June. Media buying and planning duties will remain with Initiative Media in Atlanta.

Plaza Bank Picks Staats Falkenberg

DALLAS—Staats Falkenberg & Partners has been selected by Plaza Bank to provide branding, advertising and public relations services. Plaza Bank is an independently owned, full-service commercial bank with three branches in San Antonio. The financial institution tapped the Austin, Texas, agency to develop a new tagline, collateral materials, direct mail, print advertising and public relations support for the grand opening of its newest location.

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Chenowith & Faulkner Adds Dealerships

ATLANTA—Chenowith & Faulkner Advertising has been named lead agency for the Metro Area Acura Dealers. The Tampa, Fla., shop has been charged with creating consumer advertising—including television, print, radio and direct mail—as well as media buying and planning for Metro’s four Atlanta-area dealerships.