Hotline

Prime Brings AT&T Charges to Justice Department

BOSTON—Prime Communications has asked the De partment of Justice to investigate allegations it first brought against AT&T Broadband in a lawsuit in November. The Wakefield, Mass., advertising and media shop’s $20 million lawsuit, filed in U.S. District Court in Boston, alleged unfair business practices and monopolization. It asserted that AT&T re jected paid adver tising that Prime had attempted to place for clients on AT&T cable stations because the shop refused to sell AT&T its PrimeIQ Web-based management software. That product competes with AT&T’s Vehix. AT&T has denied that it violated federal anti-trust laws or that it engaged in unfair business practices. Prime is now asking to meet with DOJ investigators. The company says it hopes to facilitate meetings with other media professionals and economic experts to address the threat monopolization poses to lawful competition. An AT&T representative last week said the company’s position has not changed regarding the accusations, and the company has no further comment pending a trial. No date has been set.

McGovern to Leave Fidelity Investments

BOSTON—Gail McGovern, president of Fidelity Investments’ retail mutual funds and brokerage units, is leaving the company at the end of April to teach marketing at Harvard Business School. Her duties, which include overseeing more than $100 million in ad expenditures, will for the near term be assumed by her boss, Kevin Kelly, president of Fidelity Brokerage Co. Arnold, Boston, and Gotham, New York, are Fidelity’s lead agencies. McGovern’s exit follows that of Beth Pas ciucco, senior vp of marketing, who left several weeks ago. A Fidelity representative said the departures of McGovern and Pasciucco will have no impact on the client’s relationships with its agencies.

Mullen Adds Work From Cascades Tissue

BOSTON—Mullen has picked up integrated marketing chores for Cascades Tissue without a review, an agency representative said. The client manufactures Capri bath tissue, napkins and other paper products. The Wenham, Mass., shop will support the Quebec City, Canada-based client’s launch in New England through online and radio ads, public relations and promotion of its partnerships with the Dana-Farber Cancer Institute in Boston. Initial spending for the regional launch is estimated in the low seven figures.

Hotline Roundup

BOSTON—Modernista!, Boston, has hired designer Gian carlo Pisani, art director Shannon McGlothin, director of development Todd Alstrom, and senior programmers Dee Blake and Dan Pearce. … Duffy & Shanley has added three hotels to its client roster: Providence Biltmore Hotel, Providence, R.I., the Vanderbilt Hotel of Newport, R.I., and the Inn at National Hall in Westport, Conn. The Providence shop is charged with crafting advertising and public relations campaigns. … Cashman & Katz Integrated Marketing of Glastonbury, Conn., has picked up work for Nationwide Insurance and Pfizer.