Gaynor Returns to FCB
DETROIT—Kim Gaynor, a key agency player on the Chrysler business when it was at Bozell and then Foote, Cone & Belding, has taken a position with what remains of FCB’s office in Southfield, Mich., now a two-person shop. An FCB representative in New York said the office currently does not have any accounts and is essentially a field office. Gaynor left FCB in late 1999 for a top position at the Zap Me! Corp., a company that gave schools free computers and Internet access in exchange for the right to display online advertisements.
Labatt Considers 2 Shops for Beck’s
NEW YORK—Labatt USA is considering two shops to handle U.S. ad duties on Beck’s Beer, with the possi bility of naming a single shop to handle the brand globally, sources said. Sources identified the agencies as Leo Burnett, Chicago, and the incumbent, Saatchi & Saat chi, New York. The client also considered a third agency, but that shop, which could not be identified, is no longer contending, a source said. The review began after Interbrew acquired Beck’s in February [Adweek Online, March 7]. Burnett handles Interbrew brands such as Bergen Beer and Bass in parts of Europe. Executives from both Interbrew and Labatt’s are said to be involved in the review process. In the U.S. last year, Beck’s received more than $7 million in major media support, according to CMR. The shops either declined comment or could not be reached.
Music Key to Kmart Multicultural Effort
DETROIT—Kmart breaks the TV portion of its mul ticultural campaign on April 7. The spots, from Don Coleman Advertising, Southfield, Mich., are aimed at African American and Hispanic consumers and, like the radio ads that broke March 25, feature the music of Chaka Khan, BeBe Winans and Jose Feliciano. The 30- and 15-second TV spots were created using the same strategy as Kmart’s recently launched cor porate brand-positioning campaign from TBWA\Chiat\Day, New York, which focuses on establishing Kmart as the store that understands what really matters in life. The new work features the same tag line, “Kmart. The stuff of life,” or, for the Hispanic ads, “Kmart. Las Cosas Para la Vida.”
Ethier Boosted to COO at CCF
CHICAGO—Clarity Coverdale Fury promoted media director Diane Ethier to chief operating officer. In the newly created position, Ethier will oversee all of the Minneapolis agency’s operations, from human resources to new-business development, and will report to agency president Tim Clarity. Ethier, who joined the shop from Bozell Minneapolis in 1995, will continue as director of media.
DeVry Review Down to 3 Finalists
CHICAGO—The finalists for DeVry Institute’s $25-35 million business are Cramer-Krasselt, DraftWorldwide and OgilvyOne, all Chicago. The incumbent on the Oakbrook Terrace, Ill.-based account was Brown Marketing Communications, Chicago.
Gaynor Returns to FCB