3 Advance in EarthLink Review
ATLANTA—Three shops vying for EarthLink’s $40-50 million account will meet with the Atlanta-based client later this month to show more creative, sources said. The Internet service provider last week named Crispin Porter + Bogusky, Miami and Los Angeles, D’Arcy Masius Benton & Bowles, New York, and LB Works, Chicago, as finalists. Incumbent TBWA\Chiat\Day in Playa del Rey, Calif., did not advance but will work with EarthLink “on an interim basis” through early summer, a client representative said. Also cut were Berlin Cameron/Red Cell in New York, McKinney & Silver in Raleigh, N.C., and Wieden + Kennedy, Portland, Ore. A decision is expected by late March.
Gap, Modernista! to Part
BOSTON—A reorganization of Gap’s marketing department appears to have ended the retailer’s relationship with Modernista! A spring TV blitz from the Boston shop has been shelved, and the San Francisco retailer has no plans to work with the shop on upcoming assignments, sources said. Gap representative Rebecca Weill said future ad plans will be made on a “campaign-by-campaign basis.” For now, Gap will work on a “consulting basis” with West Coast creative director Lisa Prisco, who guided Gap campaigns in the late 1990s, Weill said. Gap spends about $100 million annually on ads.
Lincoln Mercury Plans Media Shift
DETROIT—Ford Motor Co.’s Lincoln Mercury division will shift to a more “broad-based” media approach and rely more on network TV as it prepares for six product launches this year, said its new top marketing executive, Ann Kalass. Ford spent $120 million on ads for Lincoln in the first 11 months of 2001, with $31 million for network TV, according to CMR. Mercury spending was $135 million, with $34 million for network TV. There are no plans to alter the agency lineup, which includes Young & Rubicam in Irvine, Calif., for creative and planning, and WPP’s Ford Motor Media, Detroit, for media buying.
McCann S.F. Cuts 20
SAN FRANCISCO—McCann-Erickson here has laid off roughly 20 staffers, the agency confirmed. All departments except creative were affected, sources said. General manager Courtney Buechert said the reduction—about 8 percent of the force—resulted from the loss of the $3-5 million Blue Shield account in late 2001. The agency now employs about 215 staffers, said sources.
Mazda Selects Diversity Marketing Shops
LOS ANGELES—Mazda North American Operations has hired two shops to handle diversity marketing following a review, the automaker said. The Bravo Group, New York, was hired as the Irvine, Calif., client’s first Hispanic agency, while The Wimbley Group in Rolling Meadows, Ill., is its first African American agency.
Ingalls, Moranville Join DavisElen
SAN FRANCISCO—DavisElen Advertising hired Rob Ingalls and David Moranville as executive creative directors, the agency said. The two former executives from Arnold Ingalls Moranville in San Francisco will work in Davis Elen’s L.A. office and a planned office in San Francisco.
3 Advance in EarthLink Review