Miller to Show Latest Round of Ads

CHICAGO—Miller Brewing Co. is expected to unveil new advertising campaigns for its various brands during its annual wholesalers conference this week in Orlando, Fla. The Milwaukee brewer will debut creative for its Miller Genuine Draft brand from J. Walter Thompson, Chicago, which has phased out the tagline, “Never miss a genuine opportunity,” according to a Miller representative. While details were not disclosed, wholesalers can expect to see new work for Miller’s other main brands, including Miller Lite and Miller High Life, and possibly for new products, including its malt-alternative beverage, Skyy Blue, from Lambesis in Carlsbad, Calif., and malt beverages from its joint marketing effort with Allied Domecq.

Hyundai Cut Expected This Week

LOS ANGELES—Hyundai Motor America is expected to cut to three or four finalists early this week in the review for national creative on its $160 million account, confirmed Select Resources International, which is leading the search. Ten shops are vying for the account. Sources said The Martin Agency in Richmond, Va., is among the contenders, but may have a conflict with its Saab work. Martin referred calls to SRI in West Hollywood, Calif., which declined comment. Other shops in the review include incumbent Bates USA West in Irvine, Calif.; Campbell Mithun, Minneapolis; Grey in Los Angeles; Foote, Cone & Belding in Irvine and San Francisco; Hill, Holliday, Connors, Cosmopulos in San Francisco; Publicis & Hal Riney, San Francisco; Wieden + Kennedy in Portland, Ore.; Publicis in the West, Seattle; and The Richards Group, Dallas. The Fountain Valley, Calif., client visited agencies last week for chemistry checks. Final presentations will be held in early April, with a decision by the end of the month.

MarketSoft Splits With LB Works

BOSTON—MarketSoft, a provider of automated marketing applications, has split with Leo Burnett’s LB Works in Chicago after six months and is seeking a new agency, sources said. The client in Lexington, Mass., spends $5 million annually on ads.

Creative on Demand Gets Hispanic Project for VW

ATLANTA—Volkswagen of America selected Creative on Demand to handle a project to more effectively communicate the company’s “Driver’s wanted” positioning to Hispanic consumers. The Coral Gables, Fla., agency defeated Miami’s Creatibility in the final round of a review. VW’s lead agency, Arnold in Boston, had previously done direct English-to-Spanish translations of its work. The Boston shop’s status as lead agency on the car maker’s $350 million account remains intact, officials said.

Publicis Recruits Top Creatives From DDB

DALLAS—Publicis in Mid America has added two creative heavyweights in Dallas. Mike Fazende, former executive creative director at DDB Dallas, and Richard Crispo, ex-vp and creative director at DDB Chicago, will each hold the title of principal and creative director.

For the Record

In a story on Indianapolis’ Knozone review [Jan. 28], Hetrick Communications was misspelled.