Hotline

Berlin Continues to Weigh WPP Offer

NEW YORK—WPP Group is continuing its pursuit of New York independent shop Berlin Cameron & Partners, offering to make it the hub of its fledgling Red Cell network, sources said. Interpublic Group CEO John Dooner met with Berlin Cameron CEO Andy Berlin early last week, but has not yet extended an offer, sources said.

ONDCP Hears From 5 Shops for Its $150 Mil. Account

WASHINGTON—Agency presentations in the White House Office of National Drug Control Policy’s $150 million anti-drug media campaign are to begin next week, sources said. Pitching are Bates, Foote, Cone & Belding, McCann-Erickson, Ogilvy & Mather and Saatchi & Saatchi, all in New York. Media shops teaming with the agencies include MindShare and Zenith Media, both in New York, and Initiative Media North America in Los Angeles. Meanwhile, John Walters, President Bush’s choice for drug czar, was sworn in Friday.

Adidas Takes Pitches for $80-100 Mil. Business

CHICAGO—The two agency teams competing for Adidas’ $80-100 million global ad account met with client officials last Thursday in Portland, Ore., sources said. Adidas roster shop Leagas Delaney in London has teamed with DDB to compete with fellow roster shop 180 in Amsterdam, Netherlands, which paired with TBWA. Client and agency representatives declined comment or could not be reached.

Hyundai and Kia to Limit $400 Mil. Review to U.S.

LOS ANGELES—Despite indicating to agencies that their review might include global duties, Hyundai Motor Co. and Kia Motors Corp. have decided to limit the search to their U.S. business, as initially expected. Contending for the estimated $400 million combined account are WPP’s CIA Medianetwork, Carat and Horizon Media. Bates is Hyundai’s media agency. OMD handles buying for Kia.

News Roundup

Ruth Ayres, evp/chief marketing officer of Hill, Holliday, Connors, Cosmopulos, will resign, effective Dec. 15. She will not immediately be replaced. … The four finalists in the review for the creative and media planning portions of BellSouth’s $120 million ad account are awaiting word this week of the telecom’s decision. All four—Arnold in Boston, The Richards Group in Dallas, and Grey and incumbent Merkley Newman Harty & Partners, both in New York—made final presentations last week at the client’s headquarters in Atlanta. … Publicis in Mid-America has withdrawn from the review for TGI Friday’s $40 million account. Still contending are McCann-Erickson, New York, TBWA\Chiat\Day, Playa del Rey, Calif., and Deutsch/LA, Marina del Rey, Calif. … Euro RSCG has cut about 10 percent of its 80-person staff, or 8 workers, at its New York headquarters. … The new Omnicom shop for PepsiCo is expected to be named Verus, sources said. The unit will be aligned with DDB in Chicago. DDB and Omnicom officials declined to confirm the new name, which translates from the Latin as “real,” “true” or “genuine.” … Gunnar Wilmot, director of worldwide accounts at McCann-Erickson WorldGroup in London, has been identified by Interpublic Group as a successor to evp of planning and business development Barry Linsky, according to sources. Wilmot is expected to shift to IPG early next year.