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Loomis Agency Launches Car Group

DALLAS—With billings from automotive clients growing to more than $20 million, The Loomis Agency has formed a new division to specialize in that sector. Named Fuel, the new group will be led by Tom Bache-Wiig, who joins the Dallas agency this month from Nichols Media in Houston, where he was vice president in charge of that shop’s automotive clients. The agency’s 12-year relationship with David McDavid Auto Group has grown since its nine Texas dealerships were acquired by Asbury Automotive. Since then, Loomis has added Asbury dealer Coggin Automotive Group of Jacksonville, Fla., and continues to work with Frank Parra in Dallas.

CJRW Wins Arkansas Anti-Tobacco Review

DALLAS—Cranford Johnson Robinson Woods has won the review for Arkansas’ first anti-tobacco educational effort. Initial billings are less than $1 million. The Little Rock, Ark., shop paired with new local minority agency Advantage Communications to win the review, which was managed by the state department of health. CJRW president Frank Cox said his agency got a jump on its competition through research. “We saw what’s been going on across the country … and started researching the subject a full year-and-a-half before the rfp came out,” he said. The initial term of the contract is six months, with several options for renewal.

Sex Kitten, Catsanova in SPCA Campaign

DALLAS—Cats and dogs wearing sexy costumes and spiked collars star in new advertising for the Society for the Prevention of Cruelty to Animals. The pro bono effort from BRSG in Austin, Texas, encourages owners to spay or neuter their pets; it humorously focuses on the sexual proclivities of dogs and cats. Among the animals featured: a Lolita-like Sex Kitten, a debonair Catsanova and a “biker” named Tail Chaser. The billboard, poster and newspaper campaign is slated to run in Austin through mid-2002.

Houston Art Directors Club Names Winners

DALLAS—The Art Directors Club of Houston honored local agencies and art directors at its annual Out of the Box show earlier this month. Winners of the top judges awards included Stan & Lou for SNAP (pro bono/public service television category), Rigsby Design for Strathmore Papers and The Matchbox Studio for Philip Espaiza (both self-promotion), as well as Terry Vine Photography for the unpublished photographic series, “La Vida Tradicional.” Gold winners included J. Walter Thompson (single-page print ad) and BBDO Houston (television).

Creaxion Releases Atlanta Gas Light Ads

ATLANTA—Creaxion has introduced its first advertising campaign for Atlanta Gas Light Co. The Atlanta agency won the $3-4 million account in August. Television spots, tagged “Making sure the gas is on,” broke last week on ABC and NBC affiliates. The 90-day media buy also includes cable venues A&E, ESPN, TNT and Lifetime. Web advertising will run through Jan. 31 on Weather.com and Yahoo. Print ads will appear in The Atlanta Business Chronicle, Atlanta magazine and business-to-business publications.