Arnold Pursues BellSouth
BOSTON—Arnold has emerged as one of the contenders in BellSouth’s $120 million residential creative and media planning account, sources said. Others in the running include New York shops Bates, Grey and Kirshenbaum Bond & Partners; Leo Burnett in Chicago; Fallon in Minneapolis and incumbents WestWayne in Atlanta and New York-based Merkley Newman Harty & Partners, sources said. Wanamaker Associates, Atlanta, is handling the review for the Atlanta-based telecommunications company; a decision is expected in December. Arnold has considerable category experience, having previously worked for Verizon Communications and its predecessors Bell Atlantic, Nynex and New England Telephone.
Polaroid Files Chapter 11, Continues Marketing
BOSTON—Long-troubled Polaroid, which on Friday filed for Chapter 11 protection in U.S. Bankruptcy Court in Wilmington, Del., said in a prepared statement that it “intends to continue to manufacture, market and distribute its core instant-imaging products” as it works to restructure its operations and finances. Polaroid continues to advertise, though it remains to be seen if spending levels will be trimmed in the near term, said company representative Skip Colcord. Following a review of roster agencies in May 2000, Polaroid consolidated its estimated $150 million global advertising account with Bcom 3 owned and affiliated shops, including Leo Burnett, Chicago, which took North American creative chores from Goodby, Silverstein & Partners and BBDO. In Europe, Bartle Bogle Hegarty, London, crafts Polaroid ads; most media chores are with Starcom, Chicago. Burnett’s work for the client debuted this spring with an emotional appeal and the tagline “Click, instantly.” Polaroid spent about $45 million domestically on ads in 2000 and nearly $20 million through the first half of 2001, according to CMR.
Anheuser-Busch Selects Goodby for Michelob
CHICAGO—Goodby, Silverstein & Partners has been tapped by Anheuser-Busch to produce spots for the Michelob brand, sources said. The San Francisco agency was one of several A-B roster shops that pitched ideas for the $40 million brand late this summer. The St. Louis brewer also heard from Michelob lead agency Leapnet in Chicago, The Waylon Co. in St. Louis and A-B roster shop Red Advertising, Boston, sources said. The assignment to Goodby, which, sources said, is in production, was not thought to affect Leapnet’s status on the brand. It was not known whether Goodby’s work will continue the “Beer, or Michelob?” tagline developed by Leapnet.
KSV Develops Anti-Smoking Campaign
BOSTON—Collateral materials and public-relations outreach are part of a campaign designed by Kelliher Samets Volk, Burlington, Vt., to educate teens about the dangers of tobacco marketing. The client, known as Our Voices Xposed, is a youth-led organization affiliated with the Vermont Department of Health that aims to empower teens to take action against marketing by Big Tobacco companies and reduce tobacco use among peers. The materials were created under a $1.5 million grant from the American Legacy Foundation; print and broadcast work is also likely in the future, agency representatives said.
Arnold Pursues BellSouth