Hotline

Employees to Buy Back Bozell Omaha

CHICAGO—Bozell’s Omaha office will return to its founding name, Bozell & Jacobs, following an employee buyback of the shop from the Interpublic Group of Cos., sources said. The original office in the Bozell network did not fit into IPG’s plans following its purchase of True North Communications earlier this year. Details of the buyback were not available. The agency has 48 employees and $45 million in billings, with clients such as First National bank in Omaha, Mid-American Energy and American Tool.

Arnold Bows New Marshall Field’s Work

BOSTON—Arnold this week unveils its first multimedia image campaign for Target Corp.’s Marshall Field’s department stores, introducing the line, “The sheer joy of shopping.” The company is expected to increase its $25 million annual budget on the campaign, which is designed to contemporize the chain’s image. This year, the Dayton’s and Hudson’s marquees were folded into the Marshall Field’s brand, which now has 65 stores throughout the Midwest. Haworth Marketing & Media of Minneapolis handles media buying chores for all Target properties.

GM Hastens Olds Demise

DETROIT—General Motors will stop building Oldsmobiles even earlier than originally anticipated, ceasing all production with the 2004 models. Production on some models will end even earlier. The Intrigue will cease production next June, and the Aurora’s last model will launch May 2003. The company cited continued profit losses at the division as the cause for the sped-up timetable. GM announced last December it would discontinue the Olds brand. Since then, advertising from Leo Burnett in Chicago has been reduced to a bare-bones effort, reassuring potential buyers that their cars would still be covered under GM’s warranty.

Draft Unit Promotes 2, Forms Board

CHICAGO—At Surge at DraftWorldwide, Lor Gold was named senior executive vice president, chief creative officer; while Maribeth Pyne was named sevp, director of operations at DraftWorldwide. Both were named to DraftWorldwide’s new 11 member executive board, headed by Lee Hill, Draftworldwide Chicago and Surge at DraftWorldwide president.

Six Continents to Hear From Shops

CHICAGO—Six Continents hotel group, formerly Bass Hotels, will hear presentations next week from shops seeking to handle relationship and direct marketing for the company’s Priority Club Worldwide program, according to a company representative. Billings on the account were estimated at $20 million, and contenders were not disclosed. Six Continents is the parent company of Holiday Inn, Inter-Continental and Crowne Plaza Hotels.

Starcom Lands Kraft Central European Media

CHICAGO—Kraft Foods consolidated its Central European media planning and buying accounts with Starcom after a reivew of undisclosed contenders. Starcom won Kraft’s $800 million North American media planning and buying duties last December. Billings for the Central European account were estimated at $30 million.