Louisiana Lottery Picks Media Direct

DALLAS—Media Direct has won the $5 million media-buying account of the Louisiana Lottery following a review. The New Orleans-based media shop competed against the incumbent Graham Group of Lafayette, La., and two undisclosed finalists. The creative account is handled in-house. “It’s the first time we pursued this account, which we always wanted,” said Media Direct president Ray Reggie. “It’s a high-profile, nice account in this economy.”

Fogarty Adds Steak House Chain

DALLAS—Saltgrass Steak House has hired Fogarty Klein Monroe to develop brand advertising for the Texas chain’s expansion into new markets in the Southwest. The appointment followed a review of undisclosed agencies. Billings were not disclosed. The Houston shop will handle both creative and media planning for the restaurant. Saltgrass, also based in Houston, operates 27 company-owned restaurants.

Marketing Continuum Becomes FFwd

DALLAS—The Marketing Continuum here has been rebranded FFwd as part of a new agency network created last week by parent company Hawkeye Communications. Other agencies brought into the network include direct marketing shop The Convergency, with offices in Charlotte, N.C., Dallas and Denver; DPS Creative, Minneapolis; and an interactive unit in Avon, Colo., formed with former employees of’s local office. The FFwd agency network will maintain its headquarters in Minneapolis. Hawkeye owns several other agencies that will not be integrated into FFwd due to their specialization in vertical markets.

Arnold, Deutsch Talk to Brewer

BOSTON—Arnold here and Deutsch are among the agencies speaking with executives at Boston Beer about handling advertising for the client’s flagship Samuel Adams Boston Lager, sources said. McCarthy Mambro Bertino, the Boston incumbent that is launching ads themed “Taste the revolution” to support Samuel Adams Light, has also presented concepts for Boston Lager. Deutsch in New York handles some public relations assignments for the client.

Rawle-Murdy Hits Right Notes

ATLANTA—MBT International has assigned its estimated $1 million advertising and public relations account to Rawle-Murdy. The Charleston, S.C., shop outperformed The Lyerly Agency in Charlotte, N.C., and an undisclosed finalist. MBT, also located in Charleston, makes musical instruments and accessories, audio components, stage lighting and special effects equipment.

For the Record

Current Targetbase clients include Marriott, Nestlé, Southwest Airlines, Honda and Procter & Gamble [Adweek, July 16]. The Irving, Texas, agency joins the list of Cingular Wireless roster shops along with BBDO in New York and Atlanta; The Integer Group, Dallas and Atlanta; Vidal Partnership, New York; Ant Farm Interactive, Atlanta; and Atmosphere, New York.