DDB Names Latin American Team
NEW YORK–Eduardo Fernandez Ribeiro has been named president of DDB Latin America with responsibilities for the region and a new Latin American management team based in Miami. Fernandez, 43, previously president of Slogan DDB in Uruguay, succeeds Darryl Lindberg, who left DDB earlier this year. Fernandez, who will relocate to Miami later this fall, will be joined there by Tita Navia, 39, formerly evp of DDB Worldwide, Colombia S.A.’s office in Cali, Colombia. Navia’s new role is director of multinational accounts for Latin America, a new position. The two will be joined by Doris Walczyk, 35, who has been based in New York and retains the title of director of business development for DDB Latin America. This core team will be rounded out by Steve Burton, 48, who has been named chief operating officer for DDB Latin America. Burton, who remains based in New York, was previously chief financial officer for DDB Asia and Latin America. The four report to Alan Pilkington, president, DDB North America and Latin America. Fernandez’s and Burton’s successors have not yet been named.
Hoovers Taps Publicis for $10 Mil. Business
DALLAS–The newly-formed Publicis in Mid America has won the estimated $10-12 million account of Hoovers Online, beating TFA/Leo Burnett, Austin, Texas, and Temerlin Mc-
Clain, Irving, Texas. An official at the Austin-based client said Publicis’ Dallas office won the account. “What we were most impressed with was their attention to our customer base,” said client representative Jani Spede. “They did a lot of testing of creative concepts on focus groups.” Publicis’ international network will also be key, she added, as Hoovers begins its expansion in overseas markets.
Immesoete to Head DDB’s McDonald’s Business
CHICAGO–John Immesoete has taken over creative responsibilities for the McDonald’s account at DDB, adding it to his existing leadership of Bud Light creative. Immesoete is an svp and group creative director at the Chicago shop. The agency’s top McDonald’s post has been open since executive creative director Mike Sheehan returned to Hill, Holliday, Connors, Cosmopulos in Boston in July.
Account Activity
The Women’s United Soccer Association has chosen Amster Yard in New York as its agency of record. Amster Yard, part of the McCann-Erickson Worldgroup of Cos., will handle both creative and media duties. The National Peanut Board has narrowed the search for an agency of record to two finalists. Mithoff Burton Partners in El Paso, Texas, has been confirmed. The Atlanta-based trade association, which represents some 10,000 U.S. peanut farmers, issued a request for proposal last May for what was billed as a $10 million advertising, public relations and promotions account. More than 90 advertising agencies and promotions companies responded to the RFPs. Schwan’s Sales Enterprises is expected to move its $10 million Tony’s Pizza Service frozen-pizza accounts from longtime incumbent Bozell Kamstra in Minneapolis to crosstown shop Campbell Mithun. The shift involves creative and media duties on the company’s Tony’s, Red Baron and Freschetta frozen-pizza brands, sources said.