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SBC’s $17 Mil. Hispanic Account Is in Review
DALLAS–SBC Communications is reviewing its Hispanic advertising in order to consolidate it with the Latino account of recently acquired Ameritech. The combined business is estimated at $17 million. HeadQuarters Advertising, San Francisco, incumbent agency for San Antonio-based SBC, will defend. Lincolnwood, Ill.-based Hernandez & Garcia, which held Ameritech’s Hispanic account, will not pitch for the new business.
S.E. Toyota Distributors Selects 4 Finalists
ATLANTA–Incumbent Saatchi & Saatchi’s Florida office has been eliminated from the race for Southeast Toyota Distributors’ $70 million ad account. The four remaining finalists–Omni Automotive, Birmingham, Ala.; WestWayne, Atlanta and Tampa, Fla.; and Gotham and Grey Worldwide, both New York–will make further presentations to the Deerfield Beach, Fla.-based client. Also eliminated in the semifinal round was Della Femina/Jeary and Partners, New York. According to AAR/Bob Wolf Partners, the Los Angeles and New York consultancy conducting the review, a winner will be named by mid-September.
Grant to Head Creative at Martin by the Bay
ATLANTA–The Martin Agency has named Todd Grant creative leader of its new San Francisco office. Formerly an associate creative director at Goodby, Silverstein & Partners, Grant is known for his long-running Budweiser Lizards ads, “Got milk?” television work and print campaigns for Porsche and Umbro. Alda Abbracciamento, a partner and executive vice president of the Richmond, Va., agency, will move to San Francisco to head the office. Grant was an art director at Chiat/Day in New York before joining Goodby in 1994.
Morton’s Restaurant Bypasses Doe-Anderson
CHICAGO–Laughlin/Constable was awarded the $3-5 million Morton’s Restaurant Group account after a review that included Doe-Anderson Advertising & Public Relations, Louisville, Ky., and Kerker Marketing Communications, Minneapolis. The Hyde Park, N.Y.-based steakhouse chain’s incumbent was Elias Savion Advertising, Pittsburgh. L/C has offices in Chicago and Milwaukee.
SmithAgency President Joins Parent’s Board
ATLANTA–QuikBiz Internet Group, parent of Smith-Agency.com, has elected Jim Lobel to fill a vacancy on its board of directors, effective Aug. 1. Lobel, president and chief executive of the Fort Lauderdale, Fla., agency, recently led QuikBiz’s acquisition of the city’s Mason Strategic Communications. He replaces Andrew Smith, the shop’s previous principal, on the board.
Deutsch Scores With $10 Mil. HomeRuns.com
BOSTON–Deutsch, pitching through its offices here and in New York, won the $10 million advertising account of HomeRuns.com. Campbell-Ewald in Warren, Mich., was the runner-up. The Burlington, Mass.-based food delivery service had previously used Connelly Partners, Boston, and PGR Media, Providence, R.I., for creative and media chores, respectively. Boston consultancy Pile and Co. oversaw the review.