Hotline

Salion, FundsXpress Join Olson Group

DALLAS—The Olson Group continues to expand its client list with the addition of Salion and FundsXpress. The two accounts, with projected billings of $1 million each, were awarded in separate reviews with undisclosed agencies. Austin, Texas-based Olson will develop a branding campaign for Salion, a designer of supplier software, to include direct mail, sales collateral and a Web site. The agency is also readying a national print advertising campaign for FundsXpress, an e-finance solutions provider.

New Big Dragon Rebrands Texas Bakery

DALLAS—Recently formed agency New Big Dragon has relaunched its founding client as The Original Ya-HooBaking Company. The Sherman, Texas-based bakery had previously operated under three names: Miss King’s Kitchen, serving government and institutional clients; Douglas Bakeries, supplying restaurant distributors; and Ya-Hoo, a holiday gift bakery best known for its fruitless fruitcake. New advertising and promotional materials from the Dallas shop feature images from old Western movie serials and graphics from 1950s cookbooks.

M/C/C Adds Business Strategist

DALLAS—High-tech specialist M/C/C has added Pam Watkins, former president of the Technology Solutions Group at CMP Media, as vice president of business strategy. In the newly created position, Watkins will be responsible for overall business planning and long-term direction at the Dallas agency, the fifth-largest independent shop in the Southwest. In her previous role at CMP Media, Watkins oversaw $100 million in revenue, a staff of 250, two publications, and a research and conference business.

NourzAds: ‘Pass the Paper, Please’

DALLAS—NourzAds breaks a humorous new print ad for Datalabs that graphically demonstrates the need for interdepartmental communication. The ad shows the feet of three men behind bathroom stall doors, two with empty rolls of toilet paper and one in the middle with a full roll. The copy states: “At some point, they’ll need to talk. So will your clinical development systems.” Irvine, Calif.-based Datalabs sells clinical trial management software that integrates project, data and document information. The ad from the Austin, Texas, agency breaks in pharmaceutical trade publications in June.

Sawyer Tops Richards for Great Stuff

ATLANTA—Sawyer Compton Riley has won the advertising and public relations business for Dow Chemical Company’s Great Stuff line of products. The Atlanta creative shop outperformed The Richards Group in Dallas for the $5 million business. Great Stuff, an inexpensive foam sealant targeted at professionals as well as do-it-yourselfers, is used to insulate and air seal cracks and holes around window and door frames, electrical outlets and foundations. Manufactured in Marietta, Ga., the 23-year-old product was bought by Midland, Mich.-based Dow Chemical last year. Recent marketing work has been handled in-house.