Coors Adds Retired Jocks, Comic Spade

CHICAGO—The “Be Original” campaign for Coors from FCB Chicago, which features retired athletes, continues with the addition of Barry Sanders, Yogi Berra, Magic Johnson and Hank Aaron. Johnson, who regularly registered triple doubles during his basketball playing days, holds a six pack of Original Coors and says, “Here’s the real triple double.” Sanders, who viewers are told can squat 600 pounds and run with two linebackers on his back, is shown with a couple of cases under tow and the message “Lift Again.” Additionally, actor David Spade carries his smart aleck persona to the tavern in four new Coors Light spots from FCB. Spade can’t get a beer, either due to crowds or because he’s simply ignored. When he does get his order, the glass is empty. TV work was previewed for the Golden, Colo., brewery’s distributors last week.

D’Arcy Spot Touts Caddy’s History

DETROIT—General Motors’ Cadillac division broke a new brand spot during the Academy Awards Sunday using moments in history to portray the brand’s significance in American life. The 60-second spot, from Cadillac’s national agency D’Arcy Masius Benton & Bowles, Troy, Mich., is intended to show viewers that Cadillac will recapture its status and will rise again as the king of the American road, said Kim Kosak, Cadillac’s director of advertising and promotions.

Mark Moves Out in New Holiday Inn Spots

CHICAGO—Fallon Minneapolis moves spokescharacter Mark out of his parents’ home in its latest campaign for Holiday Inn. The campaign, which broke last week, moves the slacker character, whose parents taunt him with the refrain, “What does this look like, a Holiday Inn?” into the hotel. The campaign continues to highlight the hotel chain’s business amenities

Leo’s Breaks First Postal Campaign

CHICAGO—Leo Burnett targets small business in its first full campaign for the U.S. Postal Service. The new work, breaking Friday, depicts the lengths people will go to grow their small business and how USPS can help. The work retains the tagline, “Fly like an eagle,” developed by former agency FCB Worldwide in New York. Burnett won lead advertising duties on the $140 million account after a review last September.

Blattner Brunner Bulks Up PR

CHICAGO—Blattner Brunner seeks to hike its public relations capabilities with the addition of Joel Feldstein as vice president and director of PR. Feldstein was at KemperLesnik Communications in Chicago for 11 years, most recently as an executive vice president, and previously put in 15 years with N.W. Ayer Midwest and Ayer Public Relations.

Independent Shops Buy Worldwide Partners

LOS ANGELES—Worldwide Partners has been acquired by the 90 independent shops that comprise its membership roster. The 63-year old network, which had $4.2 billion in billings last year. Member agencies include Grant/Jacoby in Chicago and Archer/Malmo, Memphis.