Holland Mark, Ingalls Complete Deal
BOSTON–Holland Mark Martin Edmund on Friday finalized its buyout of Ingalls, a deal that had been in the works for most of the summer. The resulting entity, Holland Mark Edmund Ingalls, Boston, claims $180 million in overall billings, making it the largest independently owned traditional ad agency in the region. Terms of the deal were not disclosed. The buyout did not generate any major client defections; the roster includes Polaroid, Dreyfus, Veryfine, Ameritech, The Boston Globe, TJX Cos., Citizens Bank and Radisson Hotels.
Grey Expected to Win
BOSTON–Grey Advertising, New York, is hashing out an agreement with to handle a $10-15 million multimedia campaign, sources said., a unit of NewsEdge, Burlington, Mass., selected finalists Grey, TFA/Leo Burnett Technology Group, Boston, and Chadwick Communications, New York. Pro Media, Natick, Mass., and Target Marketing, Boston, pitched media and promotions; it is unclear whether they are still being considered. confirmed it is in discussions with one of the finalists. Grey declined comment.
Weber Drops Gateway for Micron
BOSTON–The Weber Group has resigned the public relations account of Gateway to work with competitor Micron Technology, said Larry Weber, chairman of the Cambridge, Mass., agency. The decision was also driven by North Sioux City, N.D.-based Gateway’s desire to handle more of its communications functions in-house, he said.
Zaiac Joins Bronnercom on AT&T
BOSTON–Joanne Zaiac has joined Bronnercom as senior vice president and marketing director on the AT&T account. She spent 16 years at Wunderman Cato Johnson in New York, most recently as executive vice president on Citibank and American Express. Zaiac will work in Bronnercom’s New York office and report to executive vice president Laura Lang, who oversees the AT&T relationship from the Boston headquarters. The independent shop serves as lead direct and interactive agency for AT&T, which is believed to be its largest single account.
Accounts Roundup
Mullen will lead a $5-10 million launch of, said client co-founder Todd Holmes. The Wenham, Mass., shop beat out Hampel/Stefanides, New York, in the final round of a review spearheaded by Fred Rubin, group account director at TBWA/Chiat/Day, New York. Rubin will leave the shop to become senior vice president of marketing at Lake Bluff, Ill.-based . . ., Hopkinton, Mass., has assigned its $10-15 million account to Gotham, New York, sources said. CGN Marketing & Creative Services, Boston, and Hanft Byrne Raboy & Partners, New York, also pitched. Pile and Co., Boston, oversaw the review . . . McKay Communications, Boston, has added an international branding assignment for RoweCom after a review of undisclosed agencies. TV and print ads are set to break next month; spending is expected to be in the low seven figures, said agency official Joe Burnieika.