Hotline

Mediasmith Adds Space.com, Luckysurf.com

SAN FRANCISCO—Interactive shop Mediasmith’s 3-month-old New York office has its first client, Space.com. The New York-based multimedia company, which focuses on all things celestial, handed its estimated $15-20 million online and traditional media planning and buying account to the agency following a national review of undisclosed shops. Separately, Media smith’s Bay Area headquarters was selected to handle the estimated $3-5 million online planning and buying account of LuckySurf.com, the Burlingame, Calif.-based Internet lottery site.

Pets.com Closes Down

SAN FRANCISCO—Pets.com, the Internet retailer best known for the sock puppet character in its TV ads, is shutting down. The move comes after the well-known pets goods supplier was unable to find a buyer or attract new investment. The company was affiliated with Amazon.com. The estimated $20 million advertising account was handled by TBWA\Chiat\Day in San Francisco. The agency won the business in June 1999, although sources said it has not been in production on new Pets.com ads for some time, and that there is no apparent media liability immediately resulting from the closure.

WongDoody to Launch Waterless Urinals in U.S.

LOS ANGELES—WongDoody’s Los Angeles office as been tapped to launch Swiss water-free urinal maker Falcon Waterfree Technologies in the U.S. The business-to-business account, worth an estimated $3-4 million, was assigned without a review. The client’s technology is currently in use at London’s Heathrow Airport and at various McDonald’s, Holiday Inn, Legoland and IKEA locations overseas. It was also used at the 2000 Summer Olympics in Sydney, Australia. WongDoody is based in Seattle.

L.A. Museum Selects Lapham/Miller

BOSTON—The Los Angeles County Museum of Art has retained Lapham/Miller to develop strategies for a capital campaign intended to raise $250-500 million for art acquisitions and facilities enhancements. The Andover, Mass., agency will likely create direct mailers, collateral pieces and e-mail executions.

Marie Callender’s Selects Duke

DALLAS—Marie Callender’s Restaurants, based in Orange, Calif., has hired Duke Creative Marketing Solutions, an agency in New Orleans, to handle an estimated $10 million-plus inaugural advertising campaign for its 170-restaurant chain. Marie Callender’s also markets a line of frozen foods.

Envoy Acquires Leagas Delaney for $86 Mil.

SAN FRANCISCO—Envoy Communications, a Toronto-based integrated marketer, has acquired Leagas Delaney in a transaction worth roughly $86 million. Envoy said the acquisition will give future U.S. clients more international reach as well as a domestic presence. Leagas has offices in San Francisco, Paris, London and other international cities. The agency claims $300 million-plus in annual billings.