Erwin-Penland Resigns Greenville Business
ATLANTA–Last week officials with Erwin-Penland, Greenville, S.C., said they were resigning the Greater Greenville Convention and Visitors Bureau account. The business has been with the agency since August 1996. “Erwin-Penland and [the client] have experienced creative differences which make it difficult for this agency to continue producing work consistent with our standards and those we think are necessary to sell Greenville on a national level,” said shop president Joe Erwin. “Perhaps it’s time for another firm to handle this account.” There was no immediate announcement about an account review.
Promus Reduces Pitch to 7 Contenders
DALLAS–Promus Hotel Corp. will hear presentations in July from seven shops for a possible consolidation of its $40 million account. Still in contention, according to sources, are incumbents GSD&M, Austin, Texas, and DDB Needham Dallas; Hill, Holliday, Connors, Cosmopulos and Arnold Communications, both Boston; TBWA Chiat/Day and Deutsch, both New York; and Foote, Cone & Belding, Chicago. Promus officials and agency executives declined to comment. Sources said each shop has been given a branding project. Ammirati Puris Lintas, New York, and other undisclosed agencies were considered but did not receive the assignment.
Freebairn Suits Up With Uniform Client
ATLANTA–Freebairn & Co. here has been named to handle marketing, advertising and public relations for Uniforms for America of Marietta, Ga. Billings were not disclosed. The account win boosts the Atlanta agency’s billings into the $35 million range.
Conectiv Plugs In New Jersey Agency
ATLANTA–Conectiv, the Wilmington, Del.-based energy concern, has placed its $8-10 million ad account with Gillespie in Princeton, N.J. That shop won the business over a field of undisclosed agencies. W.B. Doner, Baltimore, had been the incumbent.
Partnership Places Account With Washington
WASHINGTON, D.C.–The Prince William Parkway/95 Partnership has awarded its account to The Washington Agency of Reston, Va. The Partnership is a nonprofit organization formed to promote economic growth in eastern Prince William County. The Washington Agency will handle direct mail and events management as well as public and media relations. The budget was not disclosed.
Kraft Foods Nears Promo, Direct Decisions
CHICAGO–Kraft Foods said last week it had narrowed the list of contenders for its general market and ethnic consumer promotions business and was notifying agencies no longer under consideration. The Northfield, Ill., company is expected next week to identify the shops selected to handle its consolidated promotions and direct marketing accounts.
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