Hotline

– How2.com Moves Account In-house
DALLAS–How2.com has pulled its advertising account in-house, after awarding the business to GSD&M of Austin, Texas, in a review last year. Company officials at the time said the estimated $15 million advertising account would likely double in 2000. But client spokesperson Alan Steinmetz last week said the dot.com has moved its focus “from a consumer site to a business-to-consumer site, and now it’s a business-to-business site focusing on customer relationship management,” erasing the need for a consumer advertising campaign. Steinmetz said the company recently received $36 million in private funding and has cancelled its plans for an initial public offering.
– It’s a Match for Former TLP Executive
DALLAS–Cynthia Hennessy, formerly executive partner at TLP, has been appointed president of Match.com, an online dating service that is a wholly owned subsidiary of Ticketmaster Online-CitySearch. Hennessy previously managed clients such as Advo, Blockbuster, Federal Express, J.C. Penney, Pepsi-Cola and Visa at Dallas-based TLP, a promotions agency. She will oversee domestic and international operations for Dallas-based Match.com and will implement the company’s integration with the One & Only Network, another online dating service.
– Fogarty Gains ‘Virtual Internet City’
DALLAS–1 Global City.Com has retained Fogarty Klein Monroe to handle branding, marketing communications and the introduction of its Web mega-site. 1 Global City.Com, headquartered in Largo, Fla., is described as a “virtual Internet city,” offering goods and amenities ranging from online banking and auctions to university courses, paging and church services. The launch is planned for Sept. 1. Billings for Houston-based Fogarty were not disclosed.
– Berry-Brown Bows LaurusHealth Ads
DALLAS–In the first national print campaign for LaurusHealth.com, a question mark-shaped window is placed over people while accompanying text makes related queries such as (for a baby) “Is avoiding the chicken pox now asking for it later?” The campaign, developed by Berry-Brown Advertising, breaks this month in seven general interest and women’s magazines including People, Working Mother and Better Homes and Gardens. Print work is supplemented by national advertising on The Weather Channel, Weather.com, Internet Yellow Pages, as well as spot TV, radio and newspaper ads in select markets. LaurusHealth.com is an online resource developed by VHA, a network of community-owned healthcare organizations. Both the client and agency are located in Dallas.
– Dallas Imposes Ban on Billboards
DALLAS–Following a moratorium on billboard construction of several months, the Dallas City Council voted last week to impose a permanent ban on new billboards within the city. Dallas becomes one of more than 100 Texas cities, including Houston, Austin, Fort Worth and San Antonio, to impose such a ban.