9 Contenders Vie for New Mexico Tourism

DALLAS–Nine agencies, including some from out-of-state, have responded to the New Mexico Department of Tourism’s questionnaire for its $1.4 million annual advertising account, based in Albuquerque, N.M. Department representative Gary Romero declined to identify shops, but said qualification reviews were to be completed at the end of last week. Incumbent Rick Johnson & Co. in Albuquerque plans to defend.

DART Awards Advertising Transit Contract

DALLAS–Obie Media Corp. in Eugene, Ore., was awarded a five-year advertising contract by Dallas Area Rapid Transit (DART) here that will generate $13.3 million in revenue for the agency over the life of the agreement. Obie Media, which markets advertising space for outdoor, transit vehicle, wallscape and bench placement, will open a Dallas office with a sales staff of 15-20 under two managers being transferred from Oregon, according to the company. Obie Media’s services are slated to begin July 1 and last through March 2002.

Springbok Opens Investor Relations Arm

DALLAS–Springbok Technologies, a Dallas firm specializing in public relations for high-tech companies, has created a new investor relations division to service clients’ strategies for equity and debt securities. Springbok president Glenn Abel said a number of the company’s publicly traded clients have expressed interest in outsourcing investor relations. Springbok will also utilize the investor relations division to handle companies not involved in high-tech industries, according to Abel.

Olajuwon Takes to TV, Radio for Hi/Lo Auto

DALLAS–Black Rogers Sullivan Goodnight, Houston, has inked Houston Rockets center Hakeem Olajuwon as the newest celebrity to join its ‘Get It Right the First Time’ advertising campaign for Hi/Lo Auto Supply, also Houston. Television and radio spots featuring Olajuwon broke during the Rockets’ second-round National Basketball Association playoff series against the Seattle Supersonics last month. Other celebrities in the Hi/Lo Auto Supply campaign have included former Houston Astro Jose Cruz and legendary oil well firefighter Red Adair.

Byrne Johnson Adds Pair of Accounts

DALLAS–Byrne Johnson here has been selected to handle marketing communications assignments for two new clients. Byrne is working on a regional public relations and marketing campaign for C.D. Henderson, a Garland, Texas, general contractor. It was also chosen to oversee American Marazzi Tile’s entry into the Houston and Austin, Texas, markets. American Marazzi, based in Sunnyvale, Texas, is the country’s largest manufacturer of glazed ceramic tile, according to the agency. Billings for both accounts were undisclosed.

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