hotline

A WSJ Online Business to Goodby
BOSTON–Goodby Silverstein & Partners in San Francisco has added the low-seven-figure ad business for WSJ.com, the online version of The Wall Street Journal. Arnold Communications, Boston, had worked on the business for the past year. An Arnold representative said client executives opted to consolidate the account at the San Francisco agency that handles the financial newspaper’s ad account. Arnold had created a Super Bowl spot for WSJ.com tagged “Now it’s getting personal.”
A Satellite Radio Companies in Development
BOSTON–Declaring that it will not be outspent in the category, Sirius Satellite Radio in New York is closing in on a short list of shops for its first agency of record and has approached at least two shops in Boston, both of which are expected to take a pass. Sirius main competitor, XM Satellite Radio in Washington, D.C., is also conducting a review. Both companies plan to offer drivers an alternative to AM/FM with digital satellite radio. Four shops in contention for the XM account are McCann-Erickson, Deutsch and Wieden
& Kennedy, New York, and TBWA/Chiat/Day in Playa del Rey, Calif. Those shops will make creative presentations to XM in early April, and a selection will be made by the end of April, according to Robert Acker, vice president of marketing.

A Square One Commits to Space
BOSTON–Square One East last week signed an agreement to lease 10,000 square feet at 88 Black Falcon Ave. on Boston’s waterfront. The Dallas agency is opening an office here headed by creative director Jamie Mambro [Adweek, Feb. 21]. Square One executives were in Boston with Mambro last week to meet with potential clients, interview employees and sign the lease. Move-in day is June 1.

A Jacobs Named President of Consulting Firm
BOSTON–Don Jacobs has been named to the newly created post of president and chief operating officer of Inward Strategic Consulting, a management consulting firm that focuses on issues of branding and marketing. Jacobs had been vice president of marketing at ESNR Corp., a global engineering services firm. Inward was formed last year by Allan Steinmetz, a former marketing executive at Arthur D. Little. He retains the title of chief executive in addition to overseeing marketing for e-commerce firm How2HQ.com.

A Accounts Roundup
BOSTON–Devine & Pearson, Quincy, Mass., has begun breaking a trade print campaign introducing Rentmaker.com, an online equipment rental firm. … Lapham/Miller, Andover, Mass., has been chosen for print ads
and direct response efforts by Integral Access, a
Chelmsford, Mass., provider of voice and data services to the telecommunications marketplace. … TechMarcom, Westford, Mass., has been retained for media
relations and related chores by Cognos, Burlington, Mass., Angstrom Microsystems, Boston, and GeePS.com, Cranbury, N.J