Hotline

A&L Reclaims Microsoft Desktop Business
LOS ANGELES–Microsoft has moved print and online advertising duties for its consumer software and hardware brands from Wieden & Kennedy, Portland, Ore., to Anderson & Lembke in San Francisco, following the realignment of several of its product groups, according to a representative of the Redmond, Wash.-based computer software company. A&L previously handled the business, which includes the Home Essentials, Picture It and Greetings Workshop software titles, when it was moved from Microsoft’s interactive media group to its desktop application group in 1996. Billings are estimated at $10 million.
GSD&M Opens San Francisco Outpost
DALLAS–GSD&M of Austin, Texas, has opened a 20-person office in San Francisco to handle the Pacific Bell Mobile Services account it won last year as part of an advertising consolidation by parent SBC Communications of San Antonio, Texas. Heading the office are creative director Marshall Twinam and account director Erik Petersen. Twinam spent six years at GSD&M, leaving in 1993, and has since worked at several Dallas shops. Petersen was drafted from Goldberg Moser O’Neill, San Francisco, where he had been a management supervisor.
Reviews Roundup. . . Fallon Lands Nordstrom
Fallon McElligott in Minneapolis has won a Nordstrom branding assignment estimated to be worth $20-30 million, following a review. The other finalist was Saatchi & Saatchi’s Los Angeles office. Select Resources International in Los Angeles conducted the review on behalf of the Seattle-based retailer. Elgin DDB, Seattle, remains Nordstrom’s lead agency. . . Hal Riney & Partners in San Francisco has landed the $10 million account of video game manufacturer 3DO, Redwood City, Calif., after a review. The client had also considered several undisclosed agencies. The company makes a video game system called the 3DO Interactive Multiplayer System.
Onward and Upward
Steve Blamer, former executive vice president and management director of Grey Advertising’s Los Angeles office, will relocate to London to become managing director and chief executive officer of Grey, UK. He replaces Nigel Sharrocks, who left the agency last September. . . Anderson & Lembke executive media director David Yoder is retiring, according to sources. . . Bob Belton has been elevated to partner at Bozell Worldwide, Costa Mesa, Calif. He will head the office’s broadcast production department.
For the Record
In a photo of Lee Clow receiving the Western States Advertising Agencies Association “Leader of the Year” award, the presenter was incorrectly identified [Adweek, March 23]. Clow received the award from Mark Bilfield, president of the WSAAA.