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Grey Consolidates Pharmacia & Upjohn Media
NEW YORK–Grey Advertising here has won the estimated $125 million consolidated media buying account for Pharmacia & Upjohn following a review. Grey bested New York roster shops BBDO and SFM Media. Grey, which already handles the over-the-counter buying duties for the Kalamazoo, Mich.-based company, will also do media buying for direct-to-consumer products, which had been done by BBDO. The brand agencies will retain media planning duties.
Valvoline Taps Lowe for National Account
NEW YORK–Valvoline last week selected Lowe & Partners/SMS to handle its estimated $20-25 million ad account, previously at Bozell Worldwide here. Lowe, based in New York, emerged after a three-month review, which also included Euro RSCG Tatham and Cramer-Krasselt, both in Chicago, sources said. Lois/EJL in Chicago, which had taken on the national account during the search, retained the regional business.
Little Caesars Decision Due This Week
DETROIT–Little Caesars is expected to make a decision on its $40 million account by the middle of this week, said sources. McCann-Erickson and Kolon, Bittker & Desmond, both in Troy, Mich., made their joint pitch March 20. The other two finalists, Bozell Worldwide, Southfield, Mich., and Grey Advertising, New York, presented the previous week. Incumbent Cliff Freeman and Partners, New York, was dismissed by the client and chose not to defend the account.
Shanghai Tang Seeks First Shop in U.S.
NEW YORK–Madison Avenue shop Shanghai Tang has narrowed its search for its first lead agency to four undisclosed New York shops, a client representative confirmed. Director of marketing Adelina Wong declined to name contenders but said the company hoped to pick a shop to handle creative and media chores by mid-April. Hong Kong-based Shanghai Tang, which sells clothing and housewares, opened a New York location in November.
5 Contenders Emerge in Minolta Review
NEW YORK–Five contenders have surfaced in the review for Minolta’s $20 million ad account, sources said. They are: Bozell Worldwide; Foote, Cone & Belding; Hill, Holliday/Altschiller; TBWA Chiat/Day; and Wieden & Kennedy, all in New York, sources said. The incumbent since 1994, Lois/EJL in New York, is not defending the account. There may be up to eight contenders.
Lone Star Agencies Surface
NEW YORK–Contenders have emerged in the review for Lone Star Steakhouse & Saloon. They are J. Walter Thompson, Chicago; Earle Palmer Brown, New York; and McCann-Erickson, Seattle. The three agencies are vying for the $8-12 million account. Media and creative duties, sources said, might be awarded separately. A decision is expected by April 1.