SIG Pursues H-P Unit
LOS ANGELES–Strategic Interactive Group, a unit of Bronner Slosberg Humphrey in Boston, is among five semifinalists pitching the interactive marketing business of Hewlett-Packard’s Hardcopy Products Group in Boise, Idaho. SIG is pitching out of its offices in Boston and San Francisco. Also in the hunt are: Agency.com, New York and San Francisco; and Adjacency, Novo-Ironlight and US Web/Ikonic, all in San Francisco. The budget has not been set but is expected to be about $2 million, according to Susan Cole, the advertising integration manager at H-P Hardcopy who is overseeing the review. The budget has “substantial potential for growth as interactive continues to increase its importance as part of our overall marketing mix,” Cole said. The winning shop will be asked to create and manage Web sites for the client, which markets computer software, hardware and peripherals to consumers and businesses. Finalists may be named this week and final presentations are slated for mid-July. Select Resources International in West Hollywood, Calif., is conducting the review.
Star Markets Shops Around
BOSTON–Grocery store chain Star Markets, headquartered in Cambridge, Mass., has begun interviewing agencies about handling its estimated $5-8 million advertising account, sources said. Client officials did not return calls seeking comment. One agency executive, who requested anonymity, said several shops had met with Star Markets executive vice president of marketing Carol Gates to present capabilities. “It’s a quiet little review,” the executive said, calling the meetings with Gates “let’s get acquainted” sessions. No time table for selecting a successor to North Castle Partners was given, sources said. Star Markets and North Castle parted ways when the shop, based in Stamford, Conn., closed its Boston office in April.
Entrepreneurs Grace BankBoston Campaign
BOSTON–Hill, Holliday, Connors, Cosmopulos here has crafted a multimedia campaign for BankBoston supporting the client’s HomeLink/OfficeLink computer banking service. The effort spotlights how several local entrepreneurs use the service to help make them successful. Among those profiled are Andy Wilson, the owner of Duck Tours in Boston, and Beth Marcus, the owner of Glow Dog in Nashua, N.H.
Conover Tuttle Tapped for Ryder Cup PR
BOSTON–Conover Tuttle Advertising & Public Relations in Lynnfield, Mass., has been selected to handle public relations duties for The Country Club in Brookline, Mass., site of the 1999 Ryder Cup. The agency will help promote the prestigious international golf event, scheduled for Sept. 21-26, 1999. Conover Tuttle is a newly formed partnership between Fred Conover, who helmed Conover Advertising Co. for the past two years, and Chip Tuttle, most recently director of marketing and communications at Suffolk Downs racetrack, a former client of Conover Advertising.
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