St. John Adds Fourth Ford Dealer Account
ATLANTA–St. John & Partners in Jacksonville, Fla., picked up the Greater Michigan Ford Dealers’ $10-15 million advertising account late last week, besting J. Walter Thompson in Detroit and the team of HMS Partners in Columbus, Ohio, and Cooper HMS Partners of Miami. Earlier this month, St. John & Partners won the Pittsburgh District Ford Dealers’ $6 million advertising business. The agency already represents Southern Ford Dealers and Southern Quality Ford Dealers. Separately, Tom Robinson, former president and chief operating officer of Arnold Finnegan Martin and former senior vice president of The Martin Agency, both in Richmond, Va., joined St. John as executive vice president and chief marketing officer.
Ad Pros Support Broadcaster in Casino Case
WASHINGTON, D.C.–The advertising trade associations here have joined with the National Association of Broadcasters in writing an amicus brief in support of Valley Broadcasting in the case of Valley v. the U.S. The landmark casino gambling case is about to be reviewed by the U.S. Supreme Court. The government has requested the High Court to remand the case back to the Ninth Circuit Court of Appeals, while casinos and advertisers hope the original Ninth Circuit decision–which allowed commercial casinos the right to advertise their gambling venues–will be upheld.
Holiday, Best Western Tap Atlanta Shops
ATLANTA–Austin Kelley Advertising and Cole Henderson Drake, both based here, each reeled in assignments from national hotel clients. Atlanta-based Holiday Hospitality (formerly Holiday Inn Worldwide) tapped Austin Kelley Advertising to launch a new extended-stay product, dubbed Staybridge Suites by Holiday Inn. Sources estimated the budget at $3-4 million. Separately, Best Western International of Phoenix named Cole Henderson Drake its direct marketing agency of record. The Best Western International account is estimated at $3 million.
News Roundup
ATLANTA–Uniroyal Tire of Greenville, S.C., said it will spend $15 million this fall to introduce a new self-sealing tire, Tiger Paw with NailGard. Trone Advertising, Greensboro, N.C., handles the business. . .Bates USA South in Miami won a project from Sony Latin America to promote its Trilogic videocassette recorder.
. . .Goldberg.Marchesano.Partners in Washington, D.C., picked up media chores for its fourth Papa John’s Pizza co-op, this one in Philadelphia. . .Major League Soccer in New York assigned both general market and Hispanic advertising duties, estimated at $3-6 million, to Dieste & Partners in Dallas.
For the Record
Long Haymes Carr in Winston-Salem, N.C., said it did not formally pitch the Luck’s Country Style Foods advertising account [Adweek, Jan. 19].