GGT Group to Merge With TBWA International
NEW YORK – As expected, Omnicom Group here said it will merge BDDP Worldwide and TBWA International following its recent acquisition of BDDP parent GGT Group in London [Adweek, April 13]. Michael Greenlees, chief executive of GGT, will become president and chief executive officer of the new entity, called TBWA Worldwide. Bill Tragos, co-founder of TBWA, will remain chairman. Both Tragos and Greenlees will be based in New York. Lee Clow, creative director of TBWA International will become chief creative officer, worldwide. Separately, TBWA Chiat/Day here will soon move from 180 Maiden Lane to 488 Madison Avenue to be more conveniently located.
U S West Trims Contenders
LOS ANGELES – U S West Communications, Denver, last week narrowed its list of contenders for the creative and media planning portions of its estimated $40-50 million account to four shops. They are: Bozell Worldwide, Seattle; Martin/Williams and Campbell Mithun Esty, both Minneapolis; and DDB Needham, Chicago.
Deutsch/LA Picks Up L.A. Cellular
LOS ANGELES – Deutsch/LA has won L.A. Cellular’s estimated $20-25 million ad account, sources said. Deutsch competed against McCann-Erickson’s Los Angeles and San Francisco offices, DDB Needham, Los Angeles, as well as Fogarty Klein & Partners, Houston.
Burnett, MacManus Advance Media Talks
NEW YORK – Leo Burnett, Chicago, and The MacManus Group, New York, will meet in a few weeks to hammer out details of a plan to merge European media operations, sources said. The two agencies in March said they were exploring how to expand their “cooperative relationship in the media arena.” Burnett and DMB&B already have combined media operations in some overseas markets. “Our talks with MacManus are continuing,” said a Burnett representative. “No agreement has been reached at this point.”
Internet media company Excite, Redwood City, Calif., is conducting a national agency review for its estimated $7-10 million creative and media account. Odiorne Wilde Narraway & Partners, San Francisco, resigned the business last week, citing “creative differences” DiNoto Lee, New York, has withdrawn from the review for National Discount Brokers’ estimated $10-12 million account. Remaining finalists: Stein Rogan & Partners, New York, and Partners & Simons, Boston. DiNoto Lee’s decision came a week after the client’s marketing chief, Paul Miller, left the company. Sources said NDB chairman Dennis Marino has taken over the review Both TBWA Chiat/Day, Venice, Calif., and incumbent DGWB, Irvine, Calif., have dropped out of the review for Qualcomm’s estimated $20 million account. Fallon McElligott, Minneapolis, and Wieden & Kennedy, Portland, Ore., are the remaining contenders.
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