Price/McNabb Wins Crawford Review
ATLANTA–Crawford & Co. here has placed its $2 million account at Price/McNabb, Charlotte, N.C. Seven shops competed initially, and that group was cut to three for the final round. The other contenders were Tausche Henderson Drake here and Paradigm Communications, Tampa, Fla. The client provides risk and claims management services to insurers.
Bruno’s Returns to Birmingham Agency
ATLANTA–Bruno’s, the supermarket chain that filed for Chapter 11 bankruptcy protection last month, reassigned its account to hometown shop O2 Ideas in Birmingham, Ala. O2 Ideas, which handled the account from 1970 to 1996, defeated Birmingham’s Luckie & Co. and Townsend, Barney & Patrick in a review after Bruno’s split with D’Arcy Masius Benton & Bowles in New York [Adweek, Jan. 26, Feb. 9]. Sources said the client’s current ad budget could be as high as $10-15 million. O2 Ideas is developing new advertising for all Bruno’s formats, including Food World and Food Fair. Per published reports, a U.S. bankruptcy court has approved Bruno’s $200 million debtor-in-possession financing, to be provided by Chase Manhattan Bank.
Name Game: ‘Tausche’ Is Back in Atlanta
ATLANTA–Atlanta’s Cole Henderson Drake, which recruited Kurt Tausche as partner, president and chief creative officer last September, is changing its name to Tausche Henderson Drake. The Tausche name was absent from the ad scene here for about a month when Tausche Martin Lonsdorf here altered its moniker to Fletcher Martin Associates [Adweek, Feb. 16], reflecting the departures of Tausche and Joe Lonsdorf.
Papa John’s is breaking another TV spot poking fun at rival Pizza Hut this week. Created by Fricks/Firestone, Atlanta, it depicts Pizza Hut workers taking jabs at a punching bag with Papa John’s name. The agency claims the spot is based on true events. . . Austin Kelley Advertising, Atlanta, launched its first TV campaign for client Rio Bravo Cantina in 17 markets last week. Music for the two 30-second spots features “urban Mexican” lyrics by AKA executive creative director Jim Spruell.
Doral Golf Resort & Spa, Miami, moved its estimated $1 million account back to Ryder & Schild, Miami, without a review, the client confirmed. Miami’s Beber Silverstein & Partners held the account since last fall [Adweek, Sept. 15, 1997], following a shootout with then-incumbent R&S. . .The Tombras Group, Knoxville, Tenn., became the agency of record for STC, a unit of The Standard Group in Cornelia, Ga. Billings are estimated at $500,000.
For the Record
Austin Kelley Advertising in Atlanta garnered five gold awards, more than any agency, at the Atlanta Ad Club’s annual Addy’s competition [Adweek, March 9]