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– RPA Lands Buy.com Account
LOS ANGELES–Rubin Postaer and Associates was tapped to handle the estimated $25-30 million Buy.com creative and media account. The Santa Monica, Calif., agency–which bested rivals such as Young & Rubicam, Bates USA West, both Irvine, Calif., and Grey Advertising, Los Angeles–will roll out a TV, radio, print and outdoor campaign on behalf of the Aliso Viejo, Calif., company. Buy.com, an e-commerce company that bills itself as “The Internet Superstore,” previously handled its advertising in-house, and will continue to create its own online advertising.