– RPA Lands Buy.com Account
LOS ANGELES–Rubin Postaer and Associates was tapped to handle the estimated $25-30 million Buy.com creative and media account. The Santa Monica, Calif., agency–which bested rivals such as Young & Rubicam, Bates USA West, both Irvine, Calif., and Grey Advertising, Los Angeles–will roll out a TV, radio, print and outdoor campaign on behalf of the Aliso Viejo, Calif., company. Buy.com, an e-commerce company that bills itself as “The Internet Superstore,” previously handled its advertising in-house, and will continue to create its own online advertising.
– Informix Search Down to 2 Bay Area Shops
SAN FRANCISCO–Software maker Informix Corp. selected two San Francisco shops to compete for its global account. Young & Rubicam and Arnold Ingalls Moranville will compete for the estimated $40-50 million business, said Dan Bellack of Bellack Consulting, which conducted the search. A decision will be made June 22.
– L.A. Shops Jump Aboard, Off Virgin Review
LOS ANGELES–Mendelsohn/Zien, Los Angeles, is the latest agency to join the group of contenders vying for the $25 million Virgin Entertainment account. Bulldog Drummond, San Diego, decided last week to pull out of the review.
– Agencies, Start Your Engines
ATLANTA–The Southeast Toyota Distributors has put its $70 million advertising account into review. The Deerfield Beach, Fla.-based group is attempting to refocus its marketing efforts. Four incumbent agencies–Saatchi & Saatchi, Omni Automotive, McGee & Starr Advertising and the Moran Group–are currently working with the group and its affiliated dealership associations, and will be invited to participate. AAR/Bob Wolf Partners, the Los Angeles- and New York-based consultancy, is conducting the review.
– Aroma Naturals Files False Advertising Lawsuit
LOS ANGELES–Aroma Naturals filed a lawsuit last week against Our Secret in Santa Ana (Calif.) Federal Court alleging unfair competition, false advertising and fraudulent business practices. The complaint alleges that Our Secret and co-defendant Matt Walsh falsely claim that their aromatherapy candles contain pure essential plant oils.
– Mexico Tourism Crosses Border
ATLANTA–Yesawich, Pepperdine & Brown has been designated the North American advertising agency of record on the Mexico Tourist Promotion Board’s estimated $30 million account. The Orlando, Fla., division of EPB Communication is the first shop named since Mexico created the tourism board in 1999. The incumbent was Gaudelli MCW of Mexico City.
– For the Record
The TV commercials launched by Young & Rubicam on behalf of Lincoln Mercury were not for national release [Adweek, May 29]. The spots were developed for the Lincoln Mercury Dealer Associations.
– RPA Lands Buy.com Account