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A Doe-Anderson Nabs $40 Mil. Winston Creative
ATLANTA–R.J. Reynolds Tobacco named Doe-Anderson Advertising and Public Relations lead agency for Winston cigarettes. The Louisville, Ky., shop won the business from Interpublic Group’s Long Haymes Carr in Winston-Salem, N.C., which will continue to perform media duties for the client’s tobacco accounts. The client began reviewing the Winston business earlier this year [Adweek, Jan. 17].
A Fallon Resigns $40 Mil. GovWorks Business
NEW YORK–“Virtual city hall” GovWorks.com is close to naming a new agency, following the resignation of Fallon McElligott here, said client marketing vice president David Camp. Fallon resigned the $40 million account, citing changes in the New York company’s strategy.
A Zimmerman set to Acquire Fla. Automotive Shops
ATLANTA–Zimmerman & Partners Advertising is in negotiations to acquire The Ad Team and Ad Productions, two Florida agencies that specialize in automotive and retail advertising, sources said. The acquisitions will bring an estimated $100 million in new billings and $15 million in revenue to Zimmerman. The Fort Lauderdale, Fla.-based agency, owned by Omnicom Group, will absorb the assets of both shops. Zimmerman claims $400 million in billings and handles ad duties for all U.S. regional Nissan dealerships.
A Susan Ellis Joins Omnicom’s DAS
NEW YORK–Susan Ellis, who most recently headed integrated services at BBDO, has joined parent company Omnicom Group’s Diversified Agency Services division in a senior management post. DAS chairman and CEO Tom Harrison said Ellis, who joins April 3, will be involved in “the integration of our companies on behalf of our clients.”
A Account Activity
Waltham, Mass., Internet portal Lycos confirmed Hill, Holliday, Connors, Cosmopulos, Boston, and New York shops Deutsch and Lowe Lintas & Partners are pitching against New York incumbent Bozell to handle its $25-
30 million account. Sirius Satellite Radio, New York, is seeking its first agency and expects to have a short list in the next two weeks. Sirius’ competitor, XM Satellite Radio, Washington, D.C., is also conducting a review for its $100 million account [See newswires]. Arnold Communications, Boston, lost the WSJ.com account to Goodby, Silverstein
& Partners in San Francisco. Goodby handles The Wall Street Journal’s general ad account. Lechters.com has contacted New York shops about a $15 million assignment, sources said. House of Blues Entertainment this week is expected to name a shop to handle $20 million in ad chores for its Web site, hob.com. Rubin Postaer and Associates, Santa Monica, Calif., and TBWA/Chiat/Day, Playa del Rey, Calif., are the front runners, sources said. … Shoney’s cancelled the review for its $10-15 million account, following the February resignation of president and chief operating officer Stephen Sanders and last week’s departure of marketing svp Kent Smith. Since splitting with BBDO this month, PetPlace.com has received credentials from 40 shops interested in its $25 million account, said evp, marketing, Scott Messinger. He said the search will be narrowed to about six agencies with
global capabilities. (Continued on page 92