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– No MediaVest/Starcom Merger in U.S. for Now
CHICAGO–The four-person board of merged holding company BDM did not take action on a proposal to create a combined media subsidiary for Leo Burnett’s Starcom Worldwide and the MacManus Group’s MediaVest Worldwide, sources said. While BDM officials have previously said that operations of the two media units will be combined in some international markets, there are no current plans to merge in the U.S. or the United Kingdom, even if a BDM media subsidiary is approved, sources said.
– Zyman’s Good Word Helps Fallon Win $20 Mil.

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