BBDO Withdraws From Dairy Queen Review
NEW YORK–BBDO has dropped out of the review for International Dairy Queen’s $25-30 million ad account. Gary See, IDQ’s vice president of marketing, said the client and agency could not agree on financial terms. IDG, he said, wanted to work with BBDO’s flagship New York office, not with one of the agency’s regional offices. BBDO, sources said, had offered to handle the account from one of its regional offices, such as Chicago or Toronto, where the account would be more profitable. BBDO confirmed it had bowed out of the review, but would not elaborate.
Conseco Picks Finalists for Financial Account
CHICAGO–McConnaughy Stein Schmidt Brown here and Fallon McElligott Berlin in New York were named finalists for the estimated $10 million account for Conseco Inc., a $30 billion financial services company in Carmel, Ind. There is no incumbent advertising agency. A decision is expected by the end of May.
Jockey Will Hear From 4 Agencies
CHICAGO–Jockey International, Kenosha, Wis., will hear pitches from four undisclosed New York agencies this week for the creative portion of its $10 million ad account, the company said last week. Incumbent Fairman, Schmidt & Capelli in Chicago is not participating. Media planning and buying is handled by Advanswers in St. Louis. David Drescher, who joined Jockey as vice president of marketing and advertising five months ago, is heading the review.
Navolio Named New CPM President
CHICAGO–Marge Navolio was named president and chief executive officer of media-buying agency CPM Inc. here. Previously senior vice president and chief operating officer, she succeeds Mike Willner, who becomes vice chairman.
Judge Denies Corr Motion
CHICAGO–A U.S. District Court judge here denied a motion for a temporary restraining order against Coca-Cola Co. brought by R.J. Corr Naturals, Posen, Ill. Corr filed suit in February (Adweek, Feb. 24) alleging Leo Burnett’s ‘Feed the Rush’ campaign for Coca-Cola’s Surge infringed on Corr’s beverage brands. Corr will continue to pursue its suit.
Miller Plans MGD Promo
CHICAGO–Promotion for Miller Brewing’s ‘MGD Blind Date,’ a live concert giveaway in which the band is undisclosed until it takes the stage, begins this weekend with a television spot from Encore Advertising in Toronto. Print ads in alternative newspapers from Encore will follow. The promotion will select about 800 people to attend one of three concerts this summer in Los Angeles, San Francisco and Chicago.
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