IPG’s Weber Absorbs Julie Davis Associates
ATLANTA–Weber Public Relations Worldwide, part of the Interpublic Group of Cos. (IPG), has acquired Julie Davis Associates (JDA). JDA was the public relations arm of Fitzgerald & Co. here, which was acquired earlier this year by IPG and merged with the Atlanta office of McCann-Erickson, operating under the Fitzgerald name. The public relations division will operate under the Weber aegis with Elizabeth Boineau Lapham serving as acting general manager. JDA founder Julie Davis, who began relinquishing day-to-day control of her shop last spring, has remained with the agency on a limited basis.
CryoLife Transplants Account to Basinger
ATLANTA–CryoLife has placed its advertising account with Basinger & Associates here. The Kennesaw, Ga.-based client shopped its business, with billings of less than $500,000, to a handful of undisclosed Atlanta agencies. CryoLife preserves human tissue for use in cardiac, vascular and orthopedic transplant operations. Basinger has completed an initial print campaign for its new client.
Cramer-Krasselt Extends Planning Services
CHICAGO–Cramer-Krasselt has extended account planning functions to its Orlando, Fla., and Phoenix offices. The agency has also hired Patrick Palmer from Rubin Postaer & Associates, Santa Monica, Calif., as vice president and director of account planning in its Chicago office.
Martin, Barkley Eye Advance Auto Parts
CHICAGO–Sears, Roebuck & Co. in Hoffman Estates, Ill., has sold its Western Auto subsidiary to Advance Auto Parts in Roanoke, Va., for $175 million and a 40 percent stake in the expanded company. Barkley, Evergreen & Partners in Kansas City, Mo., is the agency for Western’s Parts America stores. Advance is handled by The Martin Agency in Richmond, Va. Advertising assignments for the expanded company have not yet been determined.
Goodby Releases New ‘Got Milk?’ Work
SAN FRANCISCO–Goodby, Silverstein & Partners here breaks two new TV spots for the California Milk Processor Board this week. The effort is supported by $10-20 million and incorporates the longstanding “Got milk?” tag. The work is Goodby’s first since the client scrapped the shop’s “Town without milk” concept.
Pyro Introduces Print for Doc Martens
DALLAS–Pyro in Dallas has launched four print ads for the Dr. Martens shoes and boots of Air Wair Ltd. in Rushden, England. The ads will run through December in magazines including Rolling Stone, Spin and Details. The series continues the counterculture positioning for “Doc Martens” with lines like “Adapt to the terrain, not to those around you” and showcases specific product lines. Spending is undisclosed.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity