Executives at Microsoft Agencies Depart
SAN FRANCISCO–Two senior-level executives from Microsoft’s two lead agencies are moving on to new positions. Mike Windsor, president of Anderson & Lembke here, will leave that shop at the end of the month to assume a senior position with Ogilvy & Mather, New York, that will be “worldwide” in scope, said sources. Windsor helped A&L land Microsoft business four years ago, and remained an integral part of the account’s management. Calls to A&L were referred to agency managing director, Betsy Shannon, who could not be reached by press time. Windsor was also unavailable for comment. Separately, John Russell, global account director on Microsoft at Wieden & Kennedy, has been reassigned to the Portland, Ore.-based agency’s Amsterdam office. Effective Oct. 1, Russell will serve as managing director of that office, which handles no Microsoft business. Trish Adams, management supervisor on the account for the past year and a half, will assume Russell’s previous post. Officials at Microsoft did not return phone calls at press time.
WongDoody Wins Wizards of the Coast
LOS ANGELES–Seattle-based WongDoody has picked up ad duties for Wizards of the Coast, maker of the popular role-playing game Magic: The Gathering. The shop won the estimated $5 million account after a review of undisclosed shops. Moffatt/Rosenthal in Portland, Ore., previously handled the account.
Atomic PSR Becomes Carbon 14
LOS ANGELES–Atomic PSR, an interactive communications agency in Venice, Calif., has changed its name to Carbon 14, after discovering that another company had the same name. The agency recently picked up interactive assignments from Pioneer Electronics, Legoland and Sprint PCS, among others.
Reviews Roundup … 3 Vie for Hair Care Client
Advanced Research Labs, marketer of Thicker Fuller Hair, Citrashine and other beauty products, has narrowed its agency search to three Southern California shops: Wiley & Associates, Westlake Village; and The Phelps Group and Ground Zero, both in Santa Monica, according to sources. The contenders made presentations last week, and a decision is expected soon. Billings are estimated at around $2 million. … Sources said Minneapolis-based Fallon McElligott is among the shops competing for the $80-100 million consolidated account of NationsBank and Bank of America. The agency declined to comment. Fallon joins previously identified contenders Bozell Worldwide, Lowe & Partners/SMS, Saatchi & Saatchi, all New York; Temerlin McClain, Irving, Texas; and Deutsch, New York and Marina del Rey, Calif. … Snack food manufacturer Gardetto’s, Milwaukee, Wis., is conducting a review for its estimated $5-7 million advertising account, and is talking with five to 10 agencies nationwide, said sources. Incumbent Cramer-Krasselt, also in Milwaukee, is not involved. The company is expected to narrow its list of contenders to two or three this week.
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