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A Digitas, AnnTaylor Tie Interactive Knot
BOSTON–Digitas has been assigned interactive marketing chores for AnnTaylor Stores. The 370-store apparel chain, which does business in more than 40 states, chose Digitas, Boston, following a review of undisclosed agencies, sources said. The New York client has scant online presence and Digitas is charged with helping the company compete in cyberspace. Specific plans are still being formulated, but the scope of the work may include Web advertising and the creation of an e-commerce site, sources said. Executives with Digitas and AnnTaylor could not be reached by press time. Separately, GM’s Saab Cars USA tapped Digitas to craft online ads, though no site work is expected in the near term.
A Toth Rides Indian Motorcycle
BOSTON–Indian Motorcycle chose Toth Brand Imaging, for a $10 million brand campaign themed “The legend lives.” The agency, with offices in Concord, Mass., and New York, has fashioned a print-based campaign for the Gilroy, Calif., client that will break in spring issues of general interest magazines and cycle publications.
A Cambridge Technology Sues Founder Sims
BOSTON–Cambridge Technology Partners has sued James Sims, the consulting firm’s founder and former chief executive officer, alleging that he violated non-compete and non-solicitation agreements he had signed with the firm. Sims left in July to found Gen3 Partners, Boston, a technology consulting firm. The suit, filed in Middlesex Superior Court, also names Gen3 and Arthur Toscanini, Cambridge Technology’s former chief financial officer who now works with Sims at Gen3. The suit additionally alleges that the defendants interfered with certain CTP contractual relationships, violated their fiduciary responsibilities, misappropriated trade secrets and engaged in deceptive and unfair trade practices in violation of the Massachusetts General Laws. The defendants had not filed a response with the court by press time on Friday.
A Circle.com Wins $2 Mil. in New Business
BOSTON–Circle.com has added a total of $2 million in business from Inprise/Borland, an Internet software firm; eHobbies.com, an e-commerce and auction site; iClique, which syndicates proprietary content to iVillage, gay.com and other specialty sites; and VisualEdge, a maker of customer loyalty and related solutions. Circle.com is a unit of Snyder Communications, Bethesda, Md., and along with sister shop Arnold Communications, Boston, is in the process of being sold to the Paris-based Havas agency network.
A Heritage Partners Buys P.O.P. Displays International
BOSTON–Heritage Partners has acquired P.O.P. Displays International, a firm specializing in point-of-purchase displays for the health and beauty category. Heritage, Boston, will merge P.O.P., Woodside, N.Y., with its Creative Solutions Group, Fairfield, N.J., to create a $200 million firm able to handle the integrated design, engineering and manufacturing of point-of-sale systems. Terms were not disclosed.