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A Shop Wanted to Build Icastle.com
CHICAGO–Icastle.com is near the end of a rapid fire review for what’s projected by sources to be a $10-15 million account. The San Jose, Calif., home-improvement Web site is moving to Chicago, according to founder and executive vice president Jason Yelowitz. The firm’s chief executive is Mike Toll, formerly with Sears Home Improvement, Yelowitz said.
A Publicis Poised to Buy Frankel
CHICAGO–Publicis S.A. is expected to complete a deal to buy Frankel & Co. this week, sources said. The Paris-based holding company is expected to pay in the range of $150 million for Frankel, a marketing-services firm that claims $85 million in revenues. The companies declined comment.
A CEA Shoots Auto Show for TV, Web
DETROIT–Campbell-Ewald Advertising, Warren, Mich., is shooting a 30-second spot at the Detroit auto show for General Motors that will air Jan. 14-18 in both national and 23 spot markets. The spot promotes the GM auto show exhibit and a way for Internet users to make a
virtual visit to the show via a hyperlink on the GM Web site, www.gm.com.
A Globetrotters Dribble for Dressing
CHICAGO–The Harlem Globetrotters are featured in a new spot for Kraft’s Miracle Whip that broke in the Midwest over the weekend. The basketball team is shown dribbling and passing sandwich fixings in the new spot from J. Walter Thompson,Chicago.
A Pontiac’s Aztec Sponsors Adventure Series
LOS ANGELES–General Motors’ Pontiac division will use an adventure heavy promotions schedule and an estimated $30 million launch budget to push its new 2001 Aztec crossover sport utility vehicle this summer. The effort includes an exclusive automotive sponsorship of the 13-week CBS Survivors series in June and the heaviest Internet advertising mix ever for a Pontiac brand, said Don Butler, Aztec brand manager. Advertising for the Aztec from D’Arcy Masius Benton & Bowles, Troy, Mich., breaks in June during the series.
A Soy Milk Flows to Carmichael Lynch
CHICAGO–Soy food marketer White Wave has named Minneapolis shop Carmichael Lynch and its public relations subsidiary, Carmichael Lynch Spong, to handle its advertising and PR accounts after an informal review of undisclosed contenders. Billings were estimated at $5-10 million, sources said. White Wave, Boulder, Co., is best known for its soy milk product, Silk.
A U.S. Army Hires Jones-Lundin Associates
NEW YORK–The U.S. Army has retained Chicago-based consultancy Jones-Lundin Associates to manage a review of its estimated $100 million ad account. Incumbent Young & Rubicam and its media arm, The Media Edge, have been invited to defend. Y&R also handles public relations, promotions, direct marketing and Internet and Hispanic ad duties. The review was triggered in light of recent shortfalls in recruitment.