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Staples Chief Urges ‘Globe’ to Keep Barnicle
BOSTON–Staples chairman Thomas Stemberg on Friday wrote a letter to Boston Globe publisher Benjamin Taylor encouraging him to resolve differences with columnist Mike Barnicle. “The diminished editorial content of the Globe that would result from Mike Barnicle’s departure would render the Globe a less attractive advertising vehicle,” according to a copy of the letter obtained by Adweek. Stemberg could not be reached for comment. Globe representative Rick Gulla, who acknowledged Taylor’s receipt of the letter, said pressure from advertisers would not influence whatever decision the newspaper makes about the columnist’s employment. Barnicle was asked to resign last week after admitting that portions of an Aug. 2 column were derived from a George Carlin book.
Arnold Direct Exits Fleet Review
BOSTON–Arnold Direct here is no longer teaming with sister agency Blau Marketing, Wilton, Conn., in the review for Fleet Financial Group’s $150 million direct marketing account, according to agency executives. That account is now divvied up among several direct marketing shops, including Devon Direct Marketing & Advertising in Berwyn, Pa., and Clarion Direct in Greenwich, Conn. In addition to Blau and Devon, the other finalists are Bozell Direct in New York and Cohn & Wells in San Francisco. All four are scheduled to make presentations to the client this week. Arnold Communications, which handles Fleet’s estimated $40 million media advertising business, and Blau are both are owned by Snyder Communications, Bethesda, Md.
Hill, Holliday Withdraws From Promus Contest
DALLAS–The field of shops pitching the $40 million Promus Hotel Corp. account was narrowed again last week when Hill, Holliday, Connors, Cosmopulos in Boston withdrew from the review. Still in contention are Arnold Communications in Boston, DDB Needham Dallas, TBWA Chiat/Day in New York and Foote, Cone & Belding in Chicago. Sources believe marketing officials at the Dallas-based client will award the account as early as this week, despite last week’s announcement that Promus chairman and chief executive officer Raymond Schultz and president and chief operating officer Richard Kelleher are leaving the company.
Graves to Helm New Magazine
BOSTON–Nancy Graves, an editor with Fidelity Investments Community Newspaper Co.’s South Group, has been named editor of Women’s Business, a controlled-circulation publication due out this fall.
Holland Mark Out of And 1
LOS ANGELES–Athletic shoemaker And 1 has selected two finalists–Crispin Porter & Bogusky in Ft. Lauderdale, Fla., and Siano Di Leonardo in Philadelphia–to compete for its estimated $3 million account. Earlier contenders included Holland Mark Martin Edmund in Boston, Bulldog Drummond in San Diego, The Lord Group and DCA Advertising, both in New York, and undisclosed others