Viant Lands Radio Shack
BOSTON–Viant, with offices in Boston and New York, has defeated Organic Online in San Francisco for Radio Shack’s interactive account. Carat Freeman in Newton, Mass., which pitched the business with Viant, will handle media duties. The Fort Worth, Texas-based client could spend upward of $10 million on the assignment, which includes both online creative and marketing initiative as well as technological support, sources said.
Gibbs Leads New Weber Unit
LOS ANGELES–Donna Gibbs has been tapped to head The Weber Group’s new Portland, Ore., office, which handles public relations chores for Gateway and others. Gibbs, who joined the Cambridge, Mass.-based company as senior vice president, has served as a corporate communications director at Nike.
The Hartford Signs Golf Deal
BOSTON–Sports marketing firm Woolf Associates here has finalized a deal for The Hartford Financial Services Group with NBC Sports and professional golfer Casey Martin. The Hartford becomes a sponsor of the 1998 EMC Golf Skills Challenge, to be held in November and broadcast on NBC Sports. The Hartford, Conn., client will run television spots during the event, post billboards and back an instructional video starring Martin.
Boston.com, Lycos Forge Alliance
BOSTON–The Boston Globe Electronic Publishing and Internet search engine Lycos last week announced an agreement that makes Lycos the exclusive Internet search provider for Boston.com. Lycos users will have access to Boston.com’s content, much of which originates in The Boston Globe.
Decker Hunts Scotch Drinkers
BOSTON–Decker in Glastonbury, Conn., has launched a campaign for The Famous Grouse Scotch Whiskey that targets affluent baby boomers. The campaign consists of print ads, direct mail executions and a contest on its Web site (www.famousgrouse.com/explorers). Print ads are running in the New Yorker, Fly Rod & Reel, Savour, Outside, Scientific American and Men’s Journal. The Famous Grouse is imported by IDV Wines/Imports in Hartford, Conn. Spending levels were not disclosed.
BBDO Hires Former Hill, Holliday Exec
BOSTON–Susan Smith Ellis, a former executive at Hill, Holliday, Connors, Cosmopulos who left the Boston shop more than six years ago for personal reasons, has returned to the agency fold. Ellis has joined BBDO in New York as executive vice president of integrated marketing. At different junctures in her 12 years at Hill, Holliday, Ellis ran the international operation, new business division and New York office.
For the Record
Mullen in Wenham, Mass., will have work featured in Communication Arts’ “Advertising Annual” in December.
Viant Lands Radio Shack