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Aydlotte & Cartwright Closes Doors
ATLANTA–Aydlotte & Cartwright closed last week, following the unexpected resignation of president and chief creative officer Bill Aydlotte [Adweek, Aug. 2]. An employee of the $24 million agency here said less than half of the 25 staff members showed up for work last Monday, then spent the day watching their computers and other materials being packed and removed from the premises. Phone calls to the shop since Tuesday have not been answered. Aydlotte and partner Jeane Cartwright, who suffers from a rare nervous system disorder, are in the midst of divorce. When contacted last Friday, Cartwright, who Aydlotte said is now in charge of the business, said, “I really have no idea as to what is going on yet.”
Fahlgren Tops Cooper Tire Review
CHICAGO–Cooper Tire & Rubber has tapped Fahlgren for its $5 million account following a review, sources said. The Findlay, Ohio, company selected the Dublin, Ohio, agency over Harris Drury Cohen, Fort Lauderdale, Fla.; Cramer-Krasselt, Chicago; and Bozell, Southfield, Mich. Fogarty Klein 312, Chicago, was the incumbent.
Gibson Is Victorious in Quail Hunt
ATLANTA–R.J. Gibson has defeated five other agencies, including Miami incumbent Creative Directions, to win the account of Quail West, a private community of $1 million-plus homes in Naples, Fla. The North Palm Beach, Fla., shop’s winning campaign proposal included 12-page newspaper inserts, direct mail and a television spot that compares Quail West’s custom homebuilders to Renaissance artisans and craftsmen.
Ogilvy Acquires WebMD Account
ATLANTA–Ogilvy & Mather Worldwide was awarded WebMD’s global branding without a review. Estimated billings are $40 million for Ogilvy’s New York office. The previous agency was Gotham in New York. The Atlanta-based WebMD offers online healthcare information services for physicians and consumers.
Gaylord Entertainment Hits the Ice
ATLANTA–Gaylord Entertainment Company has acquired naming rights to the Nashville Arena from the National Hockey League’s Nashville Predators. The facility is now called the Gaylord Entertainment Center. A representative of the Nashville, Tenn.-based Gaylord, which also owns the Grand Ole Opry, said the
20-year deal will amount to $80 million.
Conoco Corp. Picks Campbell-Ewald
CHICAGO–Conoco Corp. has selected Campbell-Ewald Advertising for an estimated $15-20 million corporate branding account following a review against Merkley Newman Harty and Foote, Cone & Belding. Both of the latter agencies are located in New York. The account is a new assignment. Conoco is headquartered in Houston; Campbell-Ewald is located in Warren. Jones-Lundin Associates in Chicago conducted the search.