Agencies Advance in Hilton Contest
LOS ANGELES-Hilton Hotels has trimmed the list of agencies competing for its estimated $50 million global ad account. Among the shops advancing, said sources, are: U.S. incumbent Dailey & Associates in Los Angeles, which is teaming with both Lowe Howard-Spink in London and Western International Media in Los Angeles; Young & Rubicam in San Francisco and London; and J.Walter Thompson in San Francisco. Saatchi & Saatchi Pacific in Torrance, Calif., which was defending the business on behalf of international incumbent Saatchi & Saatchi in London, and Ketchum Advertising in San Francisco have been eliminated, sources said. It is unclear whether global media incumbent Zenith Media Worldwide, New York, remains a participant. Consultant Mike Agate of Select Resources International in Los Angeles declined comment.
WorldSpace Selects 3 Finalists in Review
NEW YORK-WorldSpace Management, set to launch its first satellite in June 1998, has selected three New York-based finalists to pitch its new $20 million ad account. Josh Simons, vice president of marketing for the Washington, D.C.-based company, said that Bates Worldwide, Grey Advertising and J. Walter Thompson Worldwide will give strategic presentations in London on Sept. 4-5. D’Arcy Masius Benton & Bowles here withdrew from the competition, while Young & Rubicam and McCann-Erickson Worldwide were eliminated, Simons said.
Wilmington Trust Seeks New Ad Agency
NEW YORK-Wilmington Trust Co., in Wilmington, Del., has hired consultant Carol Holdings of Holdings Associates, San Francisco, to search for an East Coast shop to handle its $7 million ad account. Five-year incumbent Barasch, Galterio & Partners here has handled creative, media planning and media buying duties for the client. Barasch referred calls to Wilmington Trust, which could not be reached. The consultant would not comment.
Euro RSCG Chief Maps Out Changes
SAN FRANCISCO-Euro RSCG Worldwide’s new chief executive Bob Schmetterer last week said he is looking for the holding company’s agencies to begin “exploring opportunities together,” including interactive media buying and other new media services. Schmetterer also plans to bring the partnership management structure employed by Messner Vetere Berger McNamee Schmetterer/Euro RSCG to all Euro RSCG agencies, including Euro RSCG Dahlin Smith White in Salt Lake City and Euro RSCG Tatham in Chicago.
Daewoo to Address National Image Work
NEW YORK-Daewoo Motor America, Compton, Calif., will meet with its newly selected regional agencies in September to hear “ideas on advertising in a national context,” said one source. Korey Kay, here, The Leap Partnership, Chicago, Tausche Martin Lonsdorf, Atlanta, and Ground Zero, Santa Monica, Calif., each handle an estimated $10-12 million regional portion of the South Korean car maker’s ad account.
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