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McCann On the Verge of Coke Win
NEW YORK–McCann-Erickson, after years of sustained attempts, is expected to be reinstated shortly as a major agency for Coca-Cola, sources said. Another shop said to be gaining more work is Leo Burnett, Chicago. The shuffle may be related to a crisis in Belgium and France, where 80 children fell ill after drinking Coke Classic. Coke is also expected to launch a new global campaign this fall. Edge Creative, Santa Monica, Calif., has been the lead shop on Classic. Those duties left McCann in 1991.
Judge Sets Hearing in IPG Suit Against Sloves
NEW YORK–Lawyers for the Interpublic Group of Cos. and former Lowe & Partners/SMS executive Marvin Sloves are due in state Supreme Court this week for a preliminary conference in IPG’s “breach of fiduciary duty” suit against Sloves. Acting Justice Franklin Weissberg scheduled the meeting after dismissing one of four claims in the suit. The claim alleged “tortious interference” with a relationship (between Lowe and former client Mercedes-Benz). “It’s neither a victory nor a defeat,” said Sloves’ attorney, Moses Silverman, downplaying the ruling, which came in response to a motion filed by Sloves. “It has nothing to do with the merits [of the case] one way or another.” IPG counsel Nick Camera could not be reached.
D’Arcy Makes 2 Global Appointments
NEW YORK–D’Arcy Masius Benton & Bowles has made two appointments in newly created global positions. Rudy Prajza, 50, formerly president of McCann-Erickson, Thailand, was named executive vice president, global client managing director in London for the worldwide Mars business, effective July 18. Jimmy Lam, 46, a director of TV commercials in Asia, was named regional creative director for Asia Pacific in Hong Kong, as of July 1.
Arnold VW Work Wins Again, This Time at Obies
NEW YORK–The Outdoor Advertising Association of America awarded the 1999 Obie Best of Show, and a $50,000 prize, to Boston’s Arnold Communications for its Volkswagen Beetle work. Other Obie winners: Colby Effler & Partners, Santa Monica, Calif., for California Pizza Kitchen; TBWA/Chiat/Day, Playa del Rey, Calif., for ABC Television; Leo Burnett, Chicago, for Hallmark; Peterson Milla Hooks, Minneapolis, for United Way; Cliff Freeman and Partners, New York, for Sauza tequila; and The Smith Agency, Fort Lauderdale, Fla., for its anonymous “God” billboards [See related story page 25].
Account Activity
Think New Ideas, Los Angeles, has pulled out of the pitch for the $10-15 million ad account of computer storage firm EMC Corp. Remaining contenders: Arnold Communications in Boston and New York agencies Doremus and Bozell Worldwide. Pile and Co., Boston, is overseeing
the review Lincoln is expected to shortly launch a $70 million campaign for its LS sedan with a new tagline. “Lincoln. American Luxury” will replace “What a luxury car should be” in LS work from Young & Rubicam, San Francisco.