Hotline

Exile on Seventh Notches Pair of Wins

ATLANTA—Exile on Seventh has been named lead agency for Selby Says and KnowledgeStorm.com. The Atlanta unit of San Francisco-based Exile defeated The Richards Group in Dallas and Temerlin McClain in Irving, Texas, for Selby Says, a Dallas-based online analysis service for consumers and small businesses. Billings are undisclosed. KnowledgeStorm.com of Alpharetta, Ga., provides research to IT professionals. Billings for KnowledgeStorm have been estimated at $4-6 million.

Cable TV Ad Executive Moves to PBS

ATLANTA—Lesli Rotenberg, vice president of advertising and promotion for Discovery Communications’ Animal Planet Cable Channel has been named senior vice president of brand management and promotion at the Public Broadcasting Service in Alexandria, Va. Rotenberg will oversee the strategic positioning of prime-time and children’s programming, online content and related educational services.

E. James White Weighs In on Election Chaos

ATLANTA—E. James White in Herndon, Va., capitalized on Florida’s presidential balloting snafu by creating a quick ad that touts the benefits of clear communication. The self-promotion by the Herndon, Va., agency, which appears in The Wall Street Journal today, juxtaposes the question—”How has poor art direction affected your life?—against a copy of the “butterfly” ballot used in West Palm Beach, Fla.

Ramey Acquires Marketing of HomeChef

ATLANTA—The Ramey Agency has been selected to handle the strategic marketing duties of HomeChef, a Northern California chain of cooking schools and retail outlets. The Ridgeland, Miss.-based shop is also the lead agency for the Viking Range Corp. in Greenwood, Miss.

Launch Breaks Campaign for Casino

DALLAS—Launch Partnership, a division of Temerlin McClain, has created a grand opening campaign for Hollywood Casino Shreveport. Spending for the initial eight-week effort breaking this week in Dallas and East Texas markets is more than $3 million. Three television ads depict outrageous responses to either winning a trip to Shreveport, La., or, alternatively, missing the boat. In one spot, a man throws an airport tantrum when he misses his flight, jumping up and down, screaming into a bystander’s cell phone and drawing the attention of security. On-screen copy states: “Can you imagine getting this upset about missing a flight … to Shreveport?”

Brown Becomes President of JWT Houston

DETROIT—J. Walter Thompson in Detroit is modifying its management structure, adding a new position which will be filled by longtime top executive Steve Brown. Brown has been appointed president of the Detroit diversified group and of JWT’s Houston office. He will also continue in the role of global business director for the Kellogg’s account, which is mainly serviced out of New York. Replacing Brown as general manager in Detroit is Jeff Ewald, who most recently was management director on the agency’s Goodyear Tire business.