Hotline

ING Group Shops U.S. Brand Assignment

LOS ANGELES—A U.S. division of international banking powerhouse ING Group is scouting for a U.S. agency to handle a national branding assignment, sources said. In March, Ogilvy & Mather and its WPP Group sibling, Mindshare, New York landed a $10 million assignment to coordinate the client’s advertising outside the U.S. Sources said the Amsterdam, Netherlands, client—which has numerous U.S. operations including ING Barings and ING Direct—did not include Ogilvy, New York, in the review because the agency accepted a conflicting assignment in August from U.S. financial institution Goldman Sachs. The current branding assignment is valued between $25 million and $35 million, according to one source. ING’s international advertising budget is estimated at $80 million. The company referred calls to Ogilvy in London, which could not be reached.

DaimlerChrysler Mulling Presentations

DETROIT—DaimlerChrysler here said it will decide by the end of the year where to place its $1.5 billion consolidated creative and media account after hearing presentations last week from the two companies vying for the business. Sources expect a decision in four to six weeks. True North Communications, Chicago, including Jeep and Chrysler incumbent FCB Worldwide in Southfield, Mich., presented Oct. 6, while Omnicom Group agencies, including Dodge incumbent BBDO Worldwide and DaimlerChrysler media buying agency Pentacom, both in Troy, Mich., presented Oct 5. The automaker has said it is looking to save money by consolidating its account.

Barkley Breaks Dollar Brand Work

CHICAGO—Barkley Evergreen & Partners’ first brand work for Dollar Rent A Car aims to show how the company’s low prices can result in happy, care-free vacations. Two television spots depict a Dollar representative attempting unsuccessfully to get testimonials from people enjoying their vacations. A third touts the company’s Web site with e-mail-oriented text. The campaign, which broke last week, is scheduled to run on broadcast and national cable networks and uses no tagline.

Burnett, Starcom Dine on Ball Park Franks

CHICAGO—Ball Park Franks awarded its $20 million advertising and media planning accounts to Leo Burnett and Starcom USA here after a review. Other contenders were Chicago agencies DDB and Euro RSCG Tatham. Incumbent Lowe, Lintas & Partners was invited to pitch, but did not participate.

Ford, JWT Producing New TV Work

DETROIT—Ford Motor Co. has lifted its moratorium on TV commercial production. The automaker and its agency, J. Walter Thompson, Detroit, are producing spots now for all brands using union talent in Canada and Mexico. The new spots are mostly dealer group ads and will be used to support new and existing products, according to a Ford representative. The United Auto Workers has been informed of this action. The five-month moratorium was prompted by the ongoing strike by members of the Screen Actors Guild and the American Federation of Television and Radio Artists.