Bromley to Stage San Antonio Addys

DALLAS—Bromley Communications has been selected to produce the 2001 Addy awards show of the American Advertising Federation of San Antonio. The regional event will be held at the Omni Hotel on Feb. 17. San Antonio-based Bromley swept the local Addy competition last year with 18 trophies.

JWT’s Houston Office Adds Personalysis

DALLAS—J. Walter Thompson has been named agency of record by Personalysis Corp. The Houston-based client supplies a personality assessment tool used to develop individuals and company teams within an overall consulting program. Initial work will focus on brand definition, recruitment and development of online testing. The account will be handled by the agency’s Houston office. Billings were not disclosed.

Coffee/Black Bows Print for Metro-Optix

DALLAS—Coffee/Black Advertising breaks its first print ad for new client Metro-Optix in trade magazines next week. The Dallas agency developed the “Thou shalt fear no protocol” tagline for the local maker of optical networking equipment. The less than $1 million business-to-business campaign includes buys in X-Change, Telephony and Telecommunications magazines. The campaign will expand to other titles next month.

Leo Burnett Renames Technology Unit

CHICAGO—In a move to align its high-tech arm more closely with its mainstream agency, Leo Burnett will drop TFA from its TFA/Leo Burnett Technology Group subsidiary. The move is intended allow the division to add more consumer technology clients to its base of high-techb-to-b accounts, said LBTG chief executive Sean Bisceglia. With billings of $182 million, LBTG has offices in Chicago, Boston, San Francisco and Austin, Texas.

Nextel Rolls Out $125 Mil. Campaign

BOSTON—Nextel Communications is launching a nationwide advertising effort in support of its wireless telcom offerings. The Reston, Va., client may spend more than $125 million this year on television messages targeting business professionals. Mullen in Wenham, Mass., and Devon Direct of Philadelphia are the client’s primary agency partners. The “How business gets done” tagline, introduced a year ago, will be retained.

Crispin Porter & Bogusky Gains i-Open

ATLANTA—Crispin Porter & Bogusky has acquired the ad account of i-Open. The Miami agency will also work with the Philadelphia-based client in the production of proprietary online content for retail distribution. Billings are approximately $5 million.

Homegoods Goes to Allen & Gerritsen

BOSTON—Following a review, TJX Cos. has tapped Allen & Gerritsen for creative chores on the $4-5 million account of Homegoods, a chain of housewares stores. The Watertown, Mass., agency supplants Boston’s Holland Mark Advertising, which split with several TJX units, including Homegoods and T.J. Maxx, in the fall. Pro Media in Natick, Mass., handles media chores.