Hotline

Donovan Secures Consolidated RSA Business

BOSTON—Donovan Group has been selected to handle product and brand advertising for RSA Security following informal capabilities discussions. The Bedford, Mass., client, a provider of Internet security products, previously worked with Philip Johnson Associates, Cambridge, Mass., for brand advertising and Insight, Aptos, Calif., for product work. While the budget was not disclosed, it is estimated to be $5-8 million. Work will include creative development and media planning in the U.S., Europe and Asia. It has yet to be determined whether the Northborough, Mass., agency will handle media buying, currently with Pro Media, Natick, Mass. Ads are expected to appear in March or April in trade and business publications and on signage in major airports worldwide.

Hill, Holliday Takes on Mullen for Lucent Spinoff

BOSTON—Hill, Holliday, Connors, Cosmopulos and Mullen have advanced in the review for the ad account of a Lucent Technologies spinoff, sources said. DDB Worldwide in New York and The Martin Agency in Richmond, Va. did not advance, sources said. The budget for the as yet unnamed company is estimated at $20-25 million. Initially, a winner was expected to be chosen from among the four shops; however, a presentation by Hill, Holliday and Mullen were deemed so strong that both were asked back for further evaluation, sources said. Lucent representatives and executives from Pile and Co., the Boston consulting firm overseeing the review, did not return calls. Hill, Holliday in Boston and Mullen in Wenham, Mass., are units of the Interpublic Group of Cos.

WorldStreet Chooses BaseSix for Launch Campaign

BOSTON—WorldStreet Corp., a developer of Internet infrastructure services for the financial industry, has selected BaseSix to develop its marketing communications programs following a review of approximately six undisclosed local agencies. BaseSix, a Boston-based Internet business development and marketing firm, will assist WorldStreet with the launch of version 2.0 of WorldStreet Net, an Internet-based peer networking service. Efforts will include brand strategy development, a print advertising campaign focused on building awareness among security firms, database marketing, Web-site enhancements, online advertising and marketing programs. Ads are expected to break in January 2001 and run throughout the year in publications targeting institutional investors.

Ikea Names 3 Finalists for $40-50 Mil. Account

CHICAGO—Ikea has narrowed the review for its $40-50 million advertising account to three finalists: Carmichael Lynch in Minneapolis; Messner Vetere Berger McNamee Scmetterer/Euro RSCG in New York and The Martin Agency in Richmond, Va. Pile and Co., Boston, is managing the review. Bensimon Byrne D’Arcy, Toronto, Crispin Porter & Bogusky, Miami, and Fallon, New York, were cut from the review. The schedule calls for finalists to make presentations in late December and the client to make a decision by Jan. 1. The review began when the client split with incumbent Deutsch, New York.Robbie Caponetto