Shops Line Up in ATA Review
CHICAGO—Two agencies have joined the hunt for American Trans Air’s $14 million account, and a final list is expected this week, sources said. The two shops are thought to be Publicis in Mid America, Indianapolis, and Euro RSCG Tatham in Chicago, sources said. Agency officials declined comment. Another shop that was in the review, WestWayne in Tampa, Fla., has taken itself out of the bidding. Still thought to be in the running are Bozell, Grant/Jacoby and J. Walter Thompson, all in Chicago; Martin/Williams, Minneapolis; and Doe-Anderson, Louisville, Ky. The client could not be reached for comment. The Indianapolis-based airline previously handled advertising in-house.
Johnsonville in Review After Split With CCF
CHICAGO—Johnsonville Sausage has hired a marketing consultant to oversee a review for its $5-10 million account, company officials said. The Kohler, Wis., company parted with Clarity Coverdale Fury, in Minneapolis, after five years over “creative differences.” David Finch, Johnsonville’s director of marketing, confirmed that consultant Jan Apple, Minnetonka, Minn., will be handling the review. Johnsonville spent $7 million on advertising last year, according to Competitive Media Reporting.
Top Chrysler Marketer, Cunningham, Resigns
DETROIT—Ted Cunningham, DaimlerChrysler’s executive vice president of global sales and marketing, abruptly resigned last week. Cunningham had been mentioned as a candidate for the automaker’s seat on the board of PentaMark Worldwide. Sources said he was among several top executives forced out by Dieter Zetsche, who took over as president and chief executive officer of the Chrysler Group Nov. 17. At the same time, Wolfgang Bernhard was appointed chief operating officer. Cunningham’s successor will be named later, a Chrysler representative said.
Farley Out at Penney; Led Last Agency Review
DALLAS—J.C. Penney’s chief marketing officer, Stephen Farley, has resigned in the wake of poor third quarter financial results at the retailer. Farley, who joined Penney last summer from Payless ShoeSource, had recently managed a review which awarded Penney’s $200 million advertising account to DDB Worldwide in Chicago. A company representative said Farley’s resignation is not expected to affect the agency relationship.
Rust-Oleum Talking to 2 Shops
CHICAGO—Rust-Oleum is talking to two Chicago shops about its estimated $2 million ad account, sources said. Cramer-Krasselt resigned the account in late summer. The Vernon Hills, Ill.-based client could not be reached for comment.
Valentine Radford Names Lesley President, COO
CHICAGO—Valentine Radford named Siobhan McLaughlin Lesley president and chief operating officer, a new post for the Kansas City, Mo., shop. Previously executive director of client services, Lesley will report to the agency’s chairman and CEO Chuck Curtis. John Sowell, the shop’s director of client services, will succeed Lesley as executive director of client services. Robbie Caponetto
Shops Line Up in ATA Review