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Carfax.com Kicks Media Agency Tires

ATLANTA—The Martin Agency has confirmed that the media portion of its $15-20 million Carfax.com account is now in review. According to sources familiar with the account, the client is shopping for a national media buying service that could provide greater economies of scale. The Richmond, Va-based Martin will continue to handle Carfax creative. Based in McLean, Va., Carfax.com is a Web-based service that provides vehicle histories on used cars to retailers and consumers.

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