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Kraft Selects 7 Promotions Shops
CHICAGO–Kraft Foods has consolidated its $600 million consumer promotions budget with seven agencies: Colangelo Group, South Norwalk, Conn.; Davidson Marketing and Frankel & Co., both Chicago; East/West Creative and Ryan Partnership, Chicago and New York; and Guild Group, White Plains, N.Y., which also will handle African American promotions. Zubi Advertising Services, Coral Gables, Fla., will handle Hispanic promotions. Each agency was assigned specific brands. Northfield, Ill.-based Kraft, which had worked with as many as 30 promotions shops, will slightly reduce fees paid to the remaining agencies, according to sources.