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Kraft Selects 7 Promotions Shops
CHICAGO–Kraft Foods has consolidated its $600 million consumer promotions budget with seven agencies: Colangelo Group, South Norwalk, Conn.; Davidson Marketing and Frankel & Co., both Chicago; East/West Creative and Ryan Partnership, Chicago and New York; and Guild Group, White Plains, N.Y., which also will handle African American promotions. Zubi Advertising Services, Coral Gables, Fla., will handle Hispanic promotions. Each agency was assigned specific brands. Northfield, Ill.-based Kraft, which had worked with as many as 30 promotions shops, will slightly reduce fees paid to the remaining agencies, according to sources.
FDA Pitch Enters New Phase
BOSTON–The Food and Drug Administration, Rockville, Md., is in negotiations to award a $10 million contract to an agency of record. Because Congress failed to reach a settlement with the tobacco companies, the first-year budget was reduced from an estimated $20-30 million, said FDA representative John Speer. As a result of the budget reduction, agencies competing for the business were “required to submit a reduced technical and budgetary approach,” Speer said. The contract is for five years. Arnold Communications in Boston is among the contenders. A final decision is expected in October.
Holland Leaves Foxwoods Table
BOSTON–Holland Mark Martin Edmund here has withdrawn from the review for the creative portion of Foxwoods Resort Casino’s $10 million account. Ingalls Advertising, Boston, Della Femina/Jeary & Partners, New York, and undisclosed others are participating, sources said.
SunTrust Shines on Dickinson
BOSTON–Dickinson Direct, Braintree, Mass., has been tapped by SunTrust, Atlanta, to develop direct marketing programs supporting the client’s PC banking services. Brochures and letter packages will be tested.
Marriott Moves to Yesawich
BOSTON–Marriott Offshore Resort Network in Washington, D.C., has moved its estimated $2-3 million print and collateral account to Yesawich, Pepperdine & Brown in Orlando, Fla., without a review, agency officials said. The account had been with Bozell Kamstra in Peabody, Mass., formerly McDougall Associates.
Ocean State Ad Clubs Approve Merger
BOSTON–Members of the Rhode Island Advertising Club and the Women’s Advertising Club of Rhode Island last week voted to merge the two trade associations. The new entity, based in Providence, R.I., will be called The Advertising Club of Southeastern New England. Barbara Nauman and Kristin Fontaine will serve as co-presidents and Jon Duffy and Karen Medeiros as co-first vice presidents.
For the Record
The photo appearing with “Jud Horner to Leave Clarke Goward” [Adweek, Aug. 10] was of Jeremy Duffy