Team One Breaks ’99 Lexus Ads
LOS ANGELES–Claymation character Mr. Bill is put through his usual turmoil in a new 30-second dealer spot from Team One Advertising for Lexus, Toyota’s luxury car division. Mr. Hand takes Mr. Bill for a ride in his Lexus GS400, but turns over the wheel to Mr. Bill’s clay tormentor, Sluggo, who drives the car at speeds that terrify Mr. Bill flat. The spot is one of six new ads the El Segundo, Calif., agency has completed as part of the 1999 model year campaign for the Lexus and the Lexus Dealer Association. The nameplate retains the tagline, “The relentless pursuit of perfection.”
Intel Move to Hit Euro Staffers
LOS ANGELES–Layoffs are expected at Euro RSCG DSW following Intel Corp.’s announcement last week that it will shift its estimated $100 million consumer account to Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. John Dahlin, president of the Salt Lake City-based shop, confirmed that there will be “adjustments” but said he did not know how many jobs will be affected. “Most of our people work on Intel in some capacity,” he said, adding that few are solely dedicated to the consumer account. The agency retains Intel’s business-to-business and interactive assignments. The agency’s 47-person San Francisco office, which handled most of the consumer business, will stay open, Dahlin said.
Marsak to Run $6-8 Mil. Mystery Review
LOS ANGELES–An undisclosed Southern California company has hired consultant Mike Marsak, principal of Effective Marketing Strategies in Marina del Rey, Calif., to conduct a search for a creative resource to handle a $6-8 million assignment. The client is seeking a shop, boutique or freelancer in Southern California or willing to open an office here. Credentials are due Nov. 20, at which time the company’s identity will be revealed. Creative presentations and a decision are slated for December.
Reviews Roundup . . . Wherehouse Names Shops
Wherehouse Music Stores in Torrance, Calif. has narrowed the list of contenders for a broadcast creative project to WongDoody, Santa Monica, Calif., and Seattle; Big Bang Idea Engineering, Seattle; Colby Effler & Partners, Santa Monica; Bernstein-Rein Advertising, Kansas City, Mo.; and Gibb, Kelley & Partners, New York, confirmed Barbara Lewis, the client’s vice president of advertising and sales promotion. The project could lead to Wherehouse’s entire $10-15 million account. Bernstein-Rein handled ads for Blockbuster Music before the client was acquired by Wherehouse earlier this year; Gibb, Kelley has worked on several projects for the client. Agencies will present an undisclosed assignment to Wherehouse executives in mid-November; a decision is expected by month’s end. . . . Mail Boxes Etc., the San Diego-based postal retail chain, has selected four finalists to compete for its estimated $16 million ad account. They are: incumbent Kenneth C. Smith Advertising, La Jolla, Calif.; J. Walter Thompson, San Francisco; Ogilvy & Mather, Los Angeles; and DDB Needham, Chicago. A decision is expected by the end of the year.
Team One Breaks ’99 Lexus Ads